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Alpine Lifecare Llp
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Regional Sales Manager - Generic Division

Regional Sales Manager - Generic Division

Alpine Lifecare Llp

10 - 20 years

6 - 10 Lacs

Ahmedabad

Posted:5 hours ago| Platform:

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Skills Required

Pharma Marketing Pharmaceutical Sales Pharma Selling generic sales Medical Sales MR Regional Sales Pharmaceutical Generics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Regional Marketing Manager Generic Division

Location:

Job Summary:

Regional Marketing Manager

Key Responsibilities:

Develop and implement regional marketing strategies in line with national objectives to promote generic pharmaceutical products.
Collaborate closely with Regional Sales Managers, Product Managers, and Field Force to align marketing campaigns with sales goals.
Analyze market trends, competitor activities, and prescriber behavior to identify new opportunities and threats.
Customize marketing communication, promotional tools, and brand campaigns as per regional needs.
Conduct CME programs, product launches, doctor engagement initiatives, and regional brand awareness campaigns.
Monitor ROI of regional marketing activities and optimize marketing spend.
Train and support field force on product positioning, key messages, and objection handling.
Ensure compliance with regulatory and ethical promotional practices.
Submit regular reports on campaign performance, regional market insights, and competitor intelligence.

Key Requirements:

Education:
B.Pharm / B.Sc. (Life Sciences) + MBA (Marketing) preferred
Experience:
10–15 years in pharmaceutical marketing, with at least 3 years in a regional role or in generic marketing
Strong knowledge of the Indian pharmaceutical industry, particularly generics
Excellent interpersonal, leadership, and communication skills
Strategic thinking with hands-on execution ability
Familiarity with regional languages and doctor network is an added advantage

Work Conditions:

Frequent travel within the assigned region
Coordination with HO, manufacturing, and regulatory teams

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