PPC Executive

Key Responsibilities

• Plan, execute, and manage paid search campaigns across Google Ads, LinkedIn, Bing, and other relevant platforms.
• Build and optimize targeted campaigns around eLearning services.
• Perform thorough keyword research and competitor analysis to refine targeting.
• Write compelling ad copy tailored for B2B audiences in North America, the UK, Australia, and India.
• Monitor daily budgets, bids, and performance metrics (CTR, CPC, CPA, ROAS).
• Create weekly and monthly performance reports with actionable insights.
• Collaborate with the content and design teams to align landing pages with ad objectives.
• A/B test creatives, headlines, and landing pages to improve conversions.
• Stay updated on PPC trends and Google Ads platform changes.

Qualifications

• Bachelor’s degree in any discipline.
• 2-5 years of hands-on PPC campaign management, preferably in the B2B or eLearning sector.
• Proven track record of delivering qualified leads and strong ROI.
• Deep knowledge of Google Ads (Search, Display, Remarketing), Microsoft Ads, and LinkedIn Ads.
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking.
• Strong analytical skills and experience using data to drive decisions.
• Familiarity with CRM or marketing automation tools is a plus.

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹12,000.00 per month

Schedule:

• Day shift

Work Location: In person