Performance Marketing Executive (Fresher)

About the Role: We are looking for a highly motivated and detail-oriented Performance Marketing Executive (Fresher) to join our marketing team. This is an exciting opportunity to kickstart your career in digital marketing and gain hands-on experience with paid media campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and more. Key Responsibilities: · Assist in planning, executing, and optimizing paid marketing campaigns on platforms such as Google, Facebook, Instagram, and LinkedIn. · Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS) and assist in reporting. · Collaborate with design and content teams to develop creative ad copies and visuals. · Conduct keyword research and audience segmentation for campaign targeting. · Support in A/B testing of creatives, landing pages, and ad strategies. · Learn and adapt to the latest trends in performance marketing and digital platforms. What We’re Looking For: · Bachelor's degree in Marketing, Business, or a related field. · Basic understanding of digital marketing and advertising platforms. · Eagerness to learn tools like Google Ads, Meta Ads Manager, Google Analytics, and similar platforms. · Strong analytical and problem-solving skills. · Good communication skills and a collaborative mindset. · Certification in digital marketing (Google, Meta, or any online courses) is a plus. What You'll Get: · Hands-on experience with real-world campaigns and clients. · Mentorship from experienced marketers. · Opportunity to grow in a fast-paced, performance-driven environment. · Access to learning tools, courses, and growth paths. Job Types: Full-time, Permanent, Fresher Pay: ₹300,000.00 - ₹400,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person