Performance Marketing Executive

Job Description

Job Profile: Manage all advertising campaigns on Google, YouTube, Facebook, Amazon Marketplace, Flipkart Marketplace and native platforms Create marketing campaign strategy to achieve the desired marketing goal Analyze the campaign data to determine data insights for the campaigns success or failure Campaign set-up & execution on all platforms Campaign monitoring, optimization & reporting Platform set-up including tracking codes, UTM parameters etc. that enable measurement of all campaign data & attribution Creation of weekly & monthly reports and presentation of the same with clients Guide associated internal teams such as design & graphics team, content writing team with appropriate reference material Desired skills Deep understanding of advertising platforms viz. Google Ads Manager, Amazon Campaign Manager, Flipkart Campaign Manager, etc. Strong analytical skills Creative hinking & skills will be an added advantage Plan and execute digital marketing activities, including SEO/SEM/SMM, database marketing , Email Marketing, social media Marketing and display advertising campaigns Design, build and maintain social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Knowledge of Advertising Platforms: Google, Amazon, and Social Media platforms