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Performance Marketing Executive

3 years

2 - 3 Lacs

Posted:2 weeks ago| Platform: SimplyHired logo

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Skills Required

Work Mode

On-site

Job Type

Full Time

Job Description

Position: Performance Marketing Executive
Location: Navi MumbaiExperience Required: 2–3 YearsIndustry Preference: Healthcare, Wellness, or D2C Health Products

Role Overview
We’re seeking a sharp, data-driven Performance Marketing Executive to lead and scalepaid marketing campaigns across digital platforms including Meta, Google, Quora,Snapchat, and X (formerly Twitter). This role involves a mix of execution, analytics, andstrategy—focusing on driving measurable outcomes through precise targeting,optimization, and performance tracking. You’ll collaborate closely with our Tech, Growth,and Creative teams to ensure high-impact campaign performance.

Key Responsibilities

  • Plan, launch, and manage paid campaigns across Meta Ads, Google Ads,

Snapchat, Quora, and X

  • Optimize targeting, creatives, and conversion funnels through rigorous A/B testing
  • Set up and manage UTMs, events, and conversion tracking using Google Tag

Manager (GTM) and Google Analytics 4 (GA4)

  • Collaborate with the tech team to ensure proper pixel setup and accurate event

tracking

  • Monitor and report on key performance metrics: ROAS, CAC, CTR, CVR, Spend

Efficiency, Funnel Drop-offs

  • Build and maintain custom dashboards in Looker Studio, Meta Reports, or GA4
  • Drive weekly performance reporting cycles with actionable insights and

experimentation plans

  • Ensure compliance with platform-specific healthcare advertising guidelines

If interested kindly mail me at [email protected]

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

  • Paid sick time
  • Provident Fund

Schedule:

  • Day shift
  • Monday to Friday

Work Location: In person

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