About Us Old Kent Estates & Spa, Coorg is an award-winning, boutique retreat nestled amidst a 200-acre working coffee plantation in Coorg. With a legacy dating back to, we offer discerning guests a timeless experience rooted in nature, wellness, and curated elegance. Position Overview We are seeking a dynamic and results-driven Asst. Marketing Manager to lead and execute both online and offline marketing strategies to elevate the brand presence of Old Kent. The individual will play a pivotal role in brand building, revenue generation, and team development, working closely with the CEO and other stakeholders. Key Responsibilities Strategic Planning & Brand Development; Develop and implement comprehensive marketing strategies to promote Old Kent Estates & Spa; Build brand positioning and storytelling in alignment with the resort’s heritage, values, and guest experience; Identify market trends and competitor activity to maintain a competitive edge; Digital Marketing Oversee and optimize all digital marketing campaigns including SEO/SEM, Google Ads, email marketing, social media, and content strategy. Work closely with web developers and designers to ensure the website remains compelling, current, and optimized for conversions. Manage performance analytics across digital platforms and generate periodic reports. Offline Marketing Conceptualize and execute on-ground marketing activities, events, collaborations, and promotions with luxury lifestyle, F&B, and travel partners. Plan and manage print media, brochures, travel fairs & trade shows. Take lead in PR initiatives. Foster relationships with travel agents, wedding planners, retreat/workshop planners and corporate clients etc. Team Building & Leadership Recruit, mentor, and lead a small but effective marketing team comprising digital, creative, and communications personnel. Define KRAs, manage performance, and foster a collaborative and high-performance culture. Budgeting & Reporting Create and manage the annual marketing budget. Report marketing ROI and campaign effectiveness directly to the CEO. Key Requirements Minimum 5 years of marketing experience in the Hospitality and/or F&B industry. Strong knowledge of digital marketing tools, analytics platforms, and offline promotional tactics. Proven leadership capabilities and team-building skills. Excellent communication, project management, and organizational skills. Passion for luxury travel, hospitality, and curated guest experiences. Preferred Qualifications MBA in Marketing or related field (preferred but not mandatory). Familiarity with marketing automation platforms and CRM tools. Previous experience working with boutique or heritage resorts is a plus.

As an Asst. Marketing Manager at Old Kent Estates & Spa in Coorg, you will be responsible for leading and executing both online and offline marketing strategies to enhance the brand presence of Old Kent. Your role will be crucial in brand building, revenue generation, and team development, collaborating closely with the CEO and other stakeholders. Your key responsibilities will include developing and implementing comprehensive marketing strategies to promote Old Kent Estates & Spa, aligning brand positioning and storytelling with the resorts heritage and values, and staying updated on market trends and competitor activities to maintain a competitive edge. In the realm of digital marketing, you will oversee and optimize various campaigns including SEO/SEM, Google Ads, email marketing, and social media. Additionally, you will collaborate with web developers and designers to ensure the website is engaging and conversion-optimized, manage performance analytics, and generate reports. On the offline marketing front, you will conceptualize and execute on-ground marketing activities, events, collaborations, and promotions with luxury lifestyle, F&B, and travel partners. You will also be responsible for managing print media, brochures, travel fairs, trade shows, and PR initiatives. Building relationships with travel agents, wedding planners, retreat/workshop planners, and corporate clients will also be part of your responsibilities. Team building and leadership will be a crucial aspect of your role, where you will recruit, mentor, and lead a small but effective marketing team. Defining KRAs, managing performance, and fostering a collaborative and high-performance culture will be key to your success. As part of your duties, you will create and manage the annual marketing budget and report marketing ROI and campaign effectiveness directly to the CEO. The ideal candidate for this role should have a minimum of 5 years of marketing experience in the Hospitality and/or F&B industry, a strong understanding of digital marketing tools, analytics platforms, and offline promotional tactics, proven leadership skills, excellent communication and project management abilities, and a passion for luxury travel, hospitality, and curated guest experiences. While an MBA in Marketing or related field is preferred, it is not mandatory. Familiarity with marketing automation platforms, CRM tools, and previous experience working with boutique or heritage resorts will be advantageous in this position.,