Responsibilities: Identify and Recruit: Proactively identify potential channel partners (resellers, distributors, system integrators, etc.) that align with our target market and product offerings. Develop and execute outreach strategies to engage potential partners through various channels (email, phone, networking events, industry conferences). Qualify leads based o n criteria such as partner type, geographic coverage, customer base, and expertise. Onboarding and Enablement: Manage the onboarding process for new channel partners, including agreement negotiations, training programs, and providing access to necessary resources. Develop and deliver effective sales enablement materials to equip partners with product knowledge, sales tools, and marketing support. Relationship Management: Build and maintain strong relationships with channel partners through regular communication, business reviews, and joint marketing initiatives. Address partner inquiries and concerns promptly and effectively. Monitor partner performance, provide feedba ck, and identify areas for improvement. Market Analysis: Conduct thorough market research to identify industry trends, competitive landscape, and potential new partner segments. Stay informed about relevant industry events, conferences, and publications. Reporting and Analysis: Track and report on key performance indicators (KPIs) related to channel partner recruitment, onboarding, and sales performance. Analyze data to identify trends and opportunities for optimization. Qualifications: Experience: Proven experience (3+ years) in channel partner recruitment, business development, or sales within the relevant industry. Networking: Strong networking and relationship-building skills with the ability to establish rapport quickly. Communication: Excellent written and verbal communication skills, including presentation and negotiation abilities. Market Knowledge: Solid understanding of the target market, industry trends, and competitive landscape. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. Self-Starter: Highly motivated, results-oriented, and able to work independently with minimal supervision.

Key Responsibilities Channel Development & Management Develop and execute a channel sales strategy aligned with business objectives. Identify, recruit, and onboard new channel partners across Tier 1 and Tier 2 cities. Build strong, long-term relationships with high-performing icp's, and Ipc's. Analyze regional trends, competitor activity, and sales data to adjust strategies. Provide weekly and monthly sales forecasts, dashboards, and performance reports to senior management. Reporting and Revenue Generation Drive sales through channel partners and exceed sales targets. Work closely with the marketing and CRM teams. Team Leadership Build and manage a high-performing team of regional channel sales managers and executives. Set performance metrics, monitor results, and provide ongoing coaching and support. Training & Engagement Design and implement regular training, engagement events, and incentive programs for channel partners. Organize channel partner meets, webinars, and site visits to boost partner motivation and conversion. Key Requirements Education: Postgraduate in Business Administration, Sales, or Marketing. Experience: 12-18 years of relevant experience in real estate, telecommunication,Insurance,EdTech,channel sales. At least 5 years in a national or zonal leadership role in real estate is must. Proven success in launching or scaling channel networks across multiple geographies. Skills: Strong understanding of real estate sales processes and partner ecosystems. Excellent leadership, communication, and negotiation skills. This profile require frequent Travel. Tech-savvy with experience in CRM and sales analytics tools.

Key Responsibilities: Guest Interaction & Customer Service: Greet and welcome guests in a warm, friendly, and professional manner. Provide personalized recommendations on services and products based on guests preferences and wellness goals. Handle guest inquiries, concerns, and feedback, resolving issues promptly to ensure satisfaction. Relationship Building: Establish and maintain strong relationships with regular and new clients. Follow up with guests post-visit to ensure satisfaction and encourage repeat visits. Keep track of guest preferences, visit history, and any special requests for future visits. Administrative Support: Maintain accurate records of guest information, bookings, and preferences in the system. Assist with scheduling appointments and ensuring seamless service delivery. Assist in managing guest databases and CRM systems. Promotions & Upselling: Inform guests about ongoing promotions, new treatments, and wellness products available. Upsell additional services or products based on the guests preferences and needs. Collaboration: Work closely with other team members (therapists, receptionists, wellness coaches) to ensure a smooth guest experience. Assist in the planning and execution of special events or wellness workshops. Maintaining Facility Standards: Ensure the wellness center is always clean, well-organized, and welcoming. Monitor guest flow to minimize wait times and ensure guests comfort. Desired Skills and Qualifications: Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Ability to remain calm and professional in high-pressure situations. Prior experience in customer service, hospitality, or a wellness setting is preferred. Passion for wellness, health, and providing exceptional guest experiences. Familiarity with CRM systems and booking software is a plus.

Responsibilities: Manage staff, including hiring, training, delegating, improving performance, firing, and other staff interactions Oversee daily operations and ensure that the spa runs smoothly and efficiently Develop and implement spa policies and procedures Create and manage budgets, ensuring the spa meets its revenue targets Oversee the development of new spa treatments and the marketing of the spa Maintain inventory and order spa supplies from vendors Monitor inventories and ensure that the spa complies with all state and local health codes Supervise the maintenance of the facility and ensure that all safety procedures are followed Organize workday schedules and manage staff-related issues Tend to the needs of guests and strive for a quality experience for every guest Work as part of the ex ecutive team at a larger business, such as a hotel or resort with a spa Requirements: Bachelor's degree in hospitality management, business administration, or a related field Proven experience working as a spa manager, spa director, or in a similar role in the spa industry Excellent organizational, leadership, and communication skills Experience with budgeting, inventory management, and health and safety regulations Ability to effectively manage a diverse team of employees Passion for delivering exceptional guest experiences Commitment to continuing education and staying current with industry trends.

Key Responsibilities: Operations & Service Excellence: Oversee daily operations of all F&B at retreat including the restaurant, bar, banquet halls, in-room dining, and special events. Maintain consistent quality standards for food, service, cleanliness, and guest satisfaction. Work closely with the Executive Chef to develop menus that align with wellness and luxury resort themes. Ensure F&B services outlets meet local health, safety, and hygiene standards. Financial & Inventory Management: Prepare and manage budgets for F&B operations, monitor P&L, and control food and labor costs. Conduct regular inventory audits and manage procurement in coordination with the purchase department. Analyze sales trends and implement strategies to maximize revenue and minimize waste. Guest Experience: Ensure a personalized and seamless dining experience for all guests. Record and resolve guest complaints promptly and professionally. Monitor guest feedback and implement improvements to service and offerings. Staff Management: Recruit, train, and manage the F&B team. Conduct performance evaluations, staff development programs, and ensure high morale. Foster a culture of hospitality, teamwork, and continuous improvement. Events & Promotions: Plan and execute special events, themed dinners, wellness retreats, and private functions. Collaborate with the marketing team to promote F&B offerings through digital and offline channels. Innovate and introduce seasonal menus, signature dishes, and unique dining concepts. Compliance & Sustainability: Ensure adherence to all licensing, legal, and safety regulations. Promote sustainability practices in procurement, waste management, and food production. Key Qualifications: Bachelors degree in Hotel Management, Hospitality, or a related field. Minimum 10 years of experience in F&B operations, with at least 3 years in a managerial role at a premium resort or hotel. Proven track record in managing multi-outlet F&B operations. Strong financial acumen and familiarity with F&B software systems (POS, inventory, etc.). Excellent communication, leadership, and interpersonal skills. Knowledge of wellness cuisine, organic/local sourcing, and luxury hospitality is a plus.

Key Responsibilities: Guest Interaction & Customer Service: Greet and welcome guests in a warm, friendly, and professional manner. Provide personalized recommendations on services and products based on guests preferences and wellness goals. Handle guest inquiries, concerns, and feedback, resolving issues promptly to ensure satisfaction. Relationship Building: Establish and maintain strong relationships with regular and new clients. Follow up with guests post-visit to ensure satisfaction and encourage repeat visits. Keep track of guest preferences, visit history, and any special requests for future visits. Administrative Support: Maintain accurate records of guest information, bookings, and preferences in the system. Assist with scheduling appointments and ensuring seamless service delivery. Assist in managing guest databases and CRM systems. Promotions & Upselling: Inform guests about ongoing promotions, new treatments, and wellness products available. Upsell additional services or products based on the guests preferences and needs. Collaboration: Work closely with other team members (therapists, receptionists, wellness coaches) to ensure a smooth guest experience. Assist in the planning and execution of special events or wellness workshops. Maintaining Facility Standards: Ensure the wellness center is always clean, well-organized, and welcoming. Monitor guest flow to minimize wait times and ensure guests comfort. Desired Skills and Qualifications: Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Ability to remain calm and professional in high-pressure situations. Prior experience in customer service, hospitality, or a wellness setting is preferred. Passion for wellness, health, and providing exceptional guest experiences. Familiarity with CRM systems and booking software is a plus.

Role & responsibilities Operational & Guest Experience Management Oversee day-to-day operations of the spa ensuring a seamless and high-quality guest experience. Maintain spa ambiance, hygiene, and safety standards in compliance with local health and wellness regulations. Greet and interact with clients to ensure satisfaction and resolve any service-related concerns promptly. Team Management Hire, train, schedule, and supervise spa staff including therapists, receptionists, and housekeeping. Monitor team performance and conduct regular evaluations, mentoring, and development sessions. Foster a positive and productive team environment that aligns with ODEs wellness ethos. Sales, Revenue & Budgeting Create and manage monthly/quarterly spa budgets in collaboration with the finance and operations team. Track spa sales, analyze performance data, and implement strategies to meet or exceed revenue targets. Promote upselling of treatments, packages, and retail products to enhance guest spend and spa profitability. Policy, Inventory & Vendor Management Develop and implement SOPs for spa services, front desk, safety, and customer handling. Maintain accurate inventory levels of products and consumables; manage supplier relationships. Monitor licensing, equipment maintenance, and health code compliance. Service Innovation & Brand Alignment Recommend and implement new treatment offerings in line with market trends and guest preferences. Work closely with the marketing team to plan promotional campaigns and seasonal offers. Act as a brand ambassador for ODE Spa, upholding and promoting the core values of Ridhira Group. Preferred candidate profile Bachelor's degree in Hospitality Management, Business Administration, or related field. Minimum 25 years of experience as a Spa Manager or similar role in a luxury spa, wellness center, or resort. Strong knowledge of spa treatments, wellness therapies, and holistic practices. Excellent interpersonal, leadership, and client-service skills. Proficiency in spa software systems (booking, POS, inventory tracking). Strong organizational and multitasking abilities with attention to detail. Commitment to continual learning and staying updated with wellness and spa industry trends.

Key Responsibilities: Collaborate with senior architects in conceptualizing and developing architectural designs. Prepare and review architectural drawings, construction documents, and 3D models. Assist in site planning, layout design, and space optimization. Ensure design intent is maintained through all project phases. Coordinate with consultants, contractors, vendors, and internal teams. Conduct site visits to monitor progress and ensure design specifications are met. Stay updated with building codes, regulations, and industry best practices. Contribute to material selection, specification preparation, and project documentation. Required Qualifications: Bachelors degree in Architecture (B.Arch) from a recognized university. 36 years of relevant architectural experience in residential, hospitality, or mixed-use projects. Proficient in AutoCAD, Revit, SketchUp, and Adobe Creative Suite. Strong technical knowledge in working drawings, detailing, and construction methodology. Excellent visualization and presentation skills. Strong communication, coordination, and problem-solving abilities. Ability to handle multiple projects and meet deadlines. Preferred Skills: Experience with sustainable architecture or wellness-based design principles. Knowledge of 3D rendering tools such as Lumion or Enscape. Familiarity with municipal approval processes and regulatory documentation.

Key Responsibilities: Fundraising & Capital Strategy: Lead and execute end-to-end fundraising activities across debt, equity, and hybrid instruments. Secure capital from private equity firms, NBFCs, venture capitalists, banks, and financial institutions. Develop comprehensive financial models, investment pitch decks, and capital plans aligned with business expansion. Investor Relations & Strategic Partnerships: Build and maintain strong relationships with current and potential investors. Manage investor communication, reporting, due diligence, and data room preparation. Drive strategic partnerships and alliances to enhance capital availability and valuation. Strategic Planning & Execution: Collaborate with leadership to define capital requirements, funding timelines, and investment goals. Support M&A initiatives, joint ventures, and special projects with financial feasibility studies and strategic analysis. Monitor and adapt to regulatory and market changes affecting investment strategies. Banking & Financial Institution Liaison: Engage with banks for working capital, project finance, and long-term loans. Negotiate favorable terms and ensure compliance with financial covenants and legal documentation. Coordinate with external advisors, legal, and compliance teams for seamless execution. Qualifications & Experience: Bachelors degree in Finance, Business Administration, Economics, or related fields. MBA/CA/CFA preferred. 1018 years of relevant experience in fundraising, strategic finance, or investment management. Experience working with or for private equity firms, NBFCs, investment banks, or real estate/infrastructure developers. Strong financial modeling, presentation, and negotiation skills. Demonstrated ability to raise capital and close large-scale investment deals. High level of initiative, ownership, and ability to work in a dynamic startup-like environment.

Key Responsibilities: Brand Strategy Development: Define and execute brand positioning, identity, and messaging in line with Ridhira vision and values. Campaign Management: Lead the planning and execution of integrated marketing campaigns, including digital, print, and on-ground initiatives. Market Research & Insights: Conduct competitor analysis, market trends, and consumer behavior studies to inform brand strategies. Content Oversight: Collaborate with content creators and design teams to develop compelling brand narratives, marketing materials, and visual assets. Partnerships & Events: Manage brand partnerships, sponsorships, and coordinate promotional events that enhance brand visibility. Digital Presence: Oversee the brands digital footprint including website, social media channels, SEO/SEM efforts, and online reputation. Performance Tracking: Monitor campaign effectiveness, brand health metrics, and ROI using relevant KPIs and analytics tools. Internal Branding: Work with HR and leadership to drive internal communication and ensure consistent brand representation across employee engagement efforts. Requirements: Bachelors or Masters degree in Marketing, Communications, Business, or related field. 8+years of experience in brand management or marketing roles; experience in real estate, hospitality, or lifestyle sectors is a plus. Strong understanding of branding principles, digital marketing, and customer experience. Excellent communication, storytelling, and project management skills. Creative thinker with attention to detail and a passion for building premium, purpose-driven brands. Proficiency with tools like Adobe Creative Suite, Google Analytics, and marketing automation platforms is an advantage.

Responsibilities: Manage staff, including hiring, training, delegating, improving performance, firing, and other staff interactions Oversee daily operations and ensure that the spa runs smoothly and efficiently Develop and implement spa policies and procedures Create and manage budgets, ensuring the spa meets its revenue targets Oversee the development of new spa treatments and the marketing of the spa Maintain inventory and order spa supplies from vendors Monitor inventories and ensure that the spa complies with all state and local health codes Supervise the maintenance of the facility and ensure that all safety procedures are followed Organize workday schedules and manage staff-related issues Tend to the needs of guests and strive for a quality experience for every guest Work as part of the ex ecutive team at a larger business, such as a hotel or resort with a spa Requirements: Bachelor's degree in hospitality management, business administration, or a related field Proven experience working as a spa manager, spa director, or in a similar role in the spa industry Excellent organizational, leadership, and communication skills Experience with budgeting, inventory management, and health and safety regulations Ability to effectively manage a diverse team of employees Passion for delivering exceptional guest experiences Commitment to continuing education and staying current with industry trends.

Key Responsibilities: Fund Structuring & Management: Design and manage real estate investment funds (AIFs, SPVs, REITs) tailored to Ridhira's resort and wellness-driven real estate assets. Oversee fund governance, reporting, and compliance in line with SEBI regulations and industry best practices. Drive capital deployment strategies aligned with project timelines and ROI expectations. Capital Markets & Fundraising: Lead capital raising efforts targeting domestic and international investors (HNIs, family offices, institutional funds, NBFCs). Build and manage investor relations, presenting fund performance and investment opportunities. Prepare and pitch investment decks, financial models, and fund brochures. Investment Strategy & Execution: Evaluate and underwrite investment opportunities across Ridhira's development portfolio including luxury resorts, villas, and mixed-use wellness projects. Conduct in-depth financial modeling, scenario analysis, and risk assessment for each project. Collaborate with project, finance, and development teams to align capital strategy with execution. Portfolio Performance & Exit Planning: Track fund and asset performance using defined KPIs and benchmark returns. Identify exit opportunities, manage divestment processes, and deliver profitable outcomes to investors. Liaise with internal and external auditors, legal counsel, and compliance teams for periodic fund assessments. Candidate Profile: Experience: 1015 years of experience in capital markets, fund management, or investment advisory with exposure to real estate asset classes. Strong preference for candidates with past roles in CBRE Capital Advisors , JLL Capital Markets , Knight Frank , or similar investment advisory firms. Hands-on experience in setting up and managing private equity real estate funds, AIFs, or REITs. Education: MBA (Finance) / CA / CFA or equivalent qualification. Additional certifications in investment management or real estate finance will be an advantage. Skills & Attributes: Deep understanding of Indian real estate capital markets, fundraising processes, and investor expectations. Strong network of HNIs, family offices, and institutional investors. Expertise in financial modeling, due diligence, fund documentation, and regulatory compliance. Exceptional communication, negotiation, and relationship-building skills.

Role & responsibilities Culinary Leadership & Innovation Lead kitchen operations across all outlets including restaurant, room service, banquets, and events. Design seasonal, la carte, and retreat-specific menus emphasizing health-conscious, locally sourced, and organic ingredients . Introduce contemporary culinary trends such as farm-to-table, Ayurvedic, vegan, and plant-based menus . Conduct regular tastings and maintain consistency in taste, plating, and portion control . Operational Management Ensure daily kitchen operations are seamless and efficient across all shifts. Enforce strict compliance with HACCP, FSSAI, and hygiene standards . Supervise kitchen inventory, manage procurement, and ensure cost-effective vendor collaboration. Oversee the proper maintenance of kitchen infrastructure and equipment. Team Management & Training Recruit, mentor, and lead a high-performing kitchen brigade . Drive a culture of professionalism, creativity, and continuous learning. Organize training programs on wellness cuisine, culinary skills, safety, and hygiene. Conduct regular staff evaluations and establish career growth plans . Cost Control & Budgeting Develop and manage the kitchens operating budget , including food cost and labor. Minimize wastage through smart inventory and portion control strategies. Collaborate with the F&B Manager to optimize menu pricing and profitability based on sales analytics. Guest Experience & Personalization Engage directly with guests for custom meal plans (vegan, gluten-free, diabetic-friendly, etc.). Gather guest feedback and fine-tune offerings to exceed expectations. Partner with nutritionists and wellness consultants to align menu plans with holistic wellness programs. Events & Retreats Support Plan and execute culinary experiences for wellness retreats, themed dinners, private events, and workshops. Represent Ridhira Retreat in promotional campaigns , food festivals, and chef demos as a culinary ambassador. Preferred candidate profile Diploma/Degree in Culinary Arts or Hotel Management from a recognized institution. 8-12 years of progressive culinary experience , including at least 35 years as Head/Executive Chef in a luxury resort or wellness retreat. Expertise in wellness-focused cuisines : organic, vegan, Ayurvedic, gluten-free, etc. Strong leadership, mentoring, and communication skills. In-depth knowledge of kitchen hygiene standards , inventory systems, and food safety regulations.

Key Responsibilities: Fundraising & Capital Strategy: Develop and execute fundraising strategies (debt, equity, private equity, REITs, structured finance) to support project financing and business growth. Build and maintain strong relationships with banks, financial institutions, private equity investors, NBFCs, HNIs, and other funding sources . Negotiate loan agreements, investment deals, and joint venture partnerships with financial institutions and investors. Structure innovative financing models such as revenue-based financing, asset-backed securitization, and structured debt instruments. Conduct due diligence and prepare financial models, investor presentations, and pitch decks for fundraising initiatives. Financial Strategy & Planning: Develop long-term financial strategies aligned with business goals and market conditions. Oversee financial forecasting, budgeting, and risk management to ensure financial sustainability and profitability. Evaluate investment opportunities, assess financial risks, and create mitigation strategies. Provide strategic insights to the CEO and Board on capital allocation and investment decisions . Investor Relations & Compliance: Manage relationships with investors, lenders, and regulatory bodies to ensure transparency and compliance. Lead investor communication, including quarterly reports, earnings presentations, and strategic financial updates . Ensure compliance with RERA, SEBI, taxation, and other financial regulatory requirements for real estate transactions. Work closely with legal teams to structure deals and ensure compliance with corporate governance and investment laws. Operational & Financial Management: Oversee treasury management, cash flow planning, and cost control strategies . Optimize financial performance through tax planning, cost reduction initiatives, and operational efficiencies . Implement ERP and financial reporting systems for real-time financial tracking and decision-making. Ensure proper due diligence and financial risk assessment for new projects and acquisitions . Key Requirements: Education & Experience: CA Qualified qualification . Minimum 15+ years of experience in the real estate industry, with at least 5+ years in a CFO or senior financial leadership role . Proven expertise in fundraising, investment banking, private equity, debt syndication, and project finance . Experience in handling large-scale real estate financing, including residential, commercial, and mixed-use developments .

Role & responsibilities: Transaction Management: Oversee the closing process for residential and commercial property deals, ensuring all documentation is accurate and compliant. Client Coordination: Maintain regular communication with clients, addressing queries and providing updates to facilitate smooth closures. Document Verification: Review contracts, agreements, and other legal documents to confirm accuracy and completeness. Regulatory Compliance: Ensure adherence to local real estate regulations, including RERA guidelines. Issue Resolution: Identify and resolve any discrepancies or issues that may arise during the closing process. Reporting: Prepare and present regular reports on closing activities, highlighting key performance indicators and market insights.

Key Responsibilities: Investment & Financial Analysis Build detailed financial models for real estate and mixed-use projects including ROI, IRR, NPV, sensitivity & scenario analyses Conduct market feasibility and location studies based on urban infrastructure growth and planning forecasts Evaluate land parcels and development proposals with an urban design lens integrated with financial viability Fundraising & Investor Support Prepare investment decks, Information Memorandums (IMs), and data rooms for private equity, family offices, and institutional investors Support in structuring term sheets and managing investor due diligence processes Interface with investment bankers, advisors, and legal teams to support funding transactions Strategic Planning & Urban Integration Collaborate with architects, planners, and project teams to integrate planning logic with financial outputs Assess masterplans and zoning regulations to estimate development potential, FSI/FSR utilization, and financial yield Provide urban planning insight to align project positioning with city development trends and infrastructure expansion Business Intelligence & Market Mapping Conduct market research on city-specific real estate dynamics, upcoming infrastructure, and policy changes Benchmark pricing, absorption trends, and project viability based on planning-led development models Present insights to senior leadership for strategic decision-making and investor reporting Required Skills & Qualifications: MBA with specialization in Urban Planning/Urban Management/Infrastructure Planning Mandatory 510 years of experience in investment banking, real estate finance, or urban infrastructure investment Strong command over financial modeling, Excel, and valuation methods Deep understanding of master planning, urban development policies, and government planning regulations Excellent communication and presentation skills for investor and stakeholder engagement Familiarity with tools like Argus, PowerPoint, GIS-based planning tools (preferred)

Role & responsibilities Digital Strategy & Execution Develop and implement comprehensive digital marketing strategies to support brand awareness, lead generation, and customer engagement. Manage multi-channel campaigns across platforms: Google Ads, Facebook/Instagram Ads, YouTube, LinkedIn, and programmatic ads . Optimize campaigns for performance and ROAS (Return on Ad Spend). Website, SEO & Analytics Manage company websites and landing pages (WordPress, Webflow, etc.). Execute on-page and off-page SEO strategies to boost search rankings and organic traffic. Monitor and analyze website traffic via Google Analytics, Search Console , and recommend improvements. Social Media Marketing Develop and schedule engaging content for Instagram, Facebook, LinkedIn, and YouTube aligned with brand aesthetics. Track engagement metrics and implement strategies to increase reach, followers, and interactions. Collaborate with the creative team for high-impact visual and video content. Email & CRM Campaigns Plan and execute email marketing campaigns , newsletters, and drip sequences using tools like Mailchimp, HubSpot, etc. Maintain CRM hygiene, segment leads, and nurture them through digital touchpoints. Performance Marketing Manage paid media budgets, set KPIs, track ROI, and report performance across platforms. Conduct A/B testing on ad creatives, landing pages, and CTAs. Coordinate with agencies/vendors for specialized campaigns or influencer marketing. Lead Generation & Conversion Generate and qualify leads for real estate, wellness programs, and retreats . Build lead funnels, automation workflows, and retargeting campaigns. Collaborate with the sales team to improve conversion rates and CRM efficiency. Preferred candidate profile Bachelors or Masters in Marketing, Digital Media, Communications, or a related field. 37 years of experience in digital marketing (real estate or wellness/hospitality background is a plus). Certifications in Google Ads, Meta Blueprint, or HubSpot Inbound are an added advantage. Proficiency in Google Ads, Facebook Business Manager, LinkedIn Ads, and YouTube Ads . Experience with SEO tools like SEMrush, Ahrefs, or Moz. Hands-on with Google Analytics, GA4, Search Console , and heatmap tools like Hotjar. Working knowledge of CRM tools (Zoho, HubSpot, etc.) and email marketing platforms . Strong understanding of conversion funnels, audience segmentation, and retargeting .