Company Description Founded in 2017, Matricula is one of India's fastest-growing education partners, offering courses, tools, and applications for students and teachers. With a focus on AI-driven testing modules, industry-focused curriculum, and unique placement assistance programs, Matricula aims to be a trusted lifelong learning partner. The company has made a significant impact, positively influencing over lakhs of students and more than a million learners. Matricula provides comprehensive enterprise solutions for educational institutions, enhancing school management and student education. Role Description This is a full-time on-site role for a Search Engine Optimization Specialist, located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, and developing effective link-building strategies. Additional tasks include analyzing web traffic data, implementing on-page SEO tactics, and staying updated with the latest SEO trends. The role requires close collaboration with the digital marketing and content teams to align strategy and execution. Qualifications Proficiency in Keyword Research and On-Page SEO Experience with SEO Audits and Link Building techniques Strong skills in Web Analytics Ability to work independently and collaboratively in a team environment Excellent analytical and problem-solving abilities Familiarity with SEO tools like Google Analytics, SEMrush, Ahrefs, etc. Relevant certifications or a degree in Marketing, IT, or a related field is a plus Experience in the education sector is advantageous Show more Show less

Company Description Founded in 2017, Matricula is one of India's fastest-growing education partners, providing courses, tools, and applications under one roof. Matricula collaborates with top experts to design courses that help participants excel in their fields. Through AI-driven testing modules, industry-focused curriculum, placement assistance programs, and a powerful tech platform, Matricula aims to prepare students for emerging opportunities. With a vision to revolutionize education, Matricula has already impacted over millions of students and reached more than a million learners, offering enterprise solutions to integrate school and college operations seamlessly. Role Description This is a full-time, on-site role located in Kolkata for a Social Media SEO Specialist. The specialist will be responsible for managing and optimizing social media channels, creating engaging social media content, developing and executing digital marketing strategies, and enhancing brand presence. Daily tasks will include monitoring social media trends, analyzing performance metrics, and collaborating with the marketing team to ensure cohesive communication strategies. Qualifications Social Media Marketing and Social Media Content Creation skills Experience in Digital Marketing and general Marketing Strong Communication skills Familiarity with SEO and analytics tools is a must Proven ability to work collaboratively in a team environment Bachelor's degree in Marketing, Communications, or a related field Experience in the education industry is advantageous Experience in posting on Social Media Sites such as Facebook, Instagram & YouTube. 2+ years of proven experience in SEO and social media management. Strong knowledge of on-page and off-page SEO strategies. Experience with tools like Google Search Console, Google Analytics, Meta Business Manager, Canva, and SEO plugins. Excellent writing, editing, and communication skills. Ability to multitask, prioritize, and work under deadlines. Key Responsibilities: Develop and execute integrated SEO and social media strategies to increase brand visibility and web traffic. Optimize all social media content (posts, videos, reels, hashtags, bios) with relevant SEO keywords. Perform keyword research and competitor analysis to guide content and posting strategies. Monitor social media performance and organic search rankings using tools like Google Analytics, SEMrush, Ahrefs, Meta Business Suite, etc. Collaborate with content creators, designers, and video editors to ensure SEO and engagement best practices are followed. Conduct regular audits of social media profiles and suggest improvements for optimization. Manage posting schedules, calendars, and performance reporting across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). Stay updated on the latest SEO and social media trends, algorithms, and tools. Show more Show less

Company Description Founded in 2017, Matricula is one of India's fastest-growing education partners, providing courses, tools, and applications under one roof. Matricula collaborates with top experts to design courses that help participants excel in their fields. Through AI-driven testing modules, industry-focused curriculum, placement assistance programs, and a powerful tech platform, Matricula aims to prepare students for emerging opportunities. With a vision to revolutionize education, Matricula has already impacted over millions of students and reached more than a million learners, offering enterprise solutions to integrate school and college operations seamlessly. Role Description This is a full-time, on-site role located in Kolkata for a Social Media SEO Specialist. The specialist will be responsible for managing and optimizing social media channels, creating engaging social media content, developing and executing digital marketing strategies, and enhancing brand presence. Daily tasks will include monitoring social media trends, analyzing performance metrics, and collaborating with the marketing team to ensure cohesive communication strategies. Qualifications Social Media Marketing and Social Media Content Creation skills Experience in Digital Marketing and general Marketing Strong Communication skills Familiarity with SEO and analytics tools is a must Proven ability to work collaboratively in a team environment Bachelor's degree in Marketing, Communications, or a related field Experience in the education industry is advantageous Experience in posting on Social Media Sites such as Facebook, Instagram & YouTube. 2+ years of proven experience in SEO and social media management. Strong knowledge of on-page and off-page SEO strategies. Experience with tools like Google Search Console, Google Analytics, Meta Business Manager, Canva, and SEO plugins. Excellent writing, editing, and communication skills. Ability to multitask, prioritize, and work under deadlines. Key Responsibilities: Develop and execute integrated SEO and social media strategies to increase brand visibility and web traffic. Optimize all social media content (posts, videos, reels, hashtags, bios) with relevant SEO keywords. Perform keyword research and competitor analysis to guide content and posting strategies. Monitor social media performance and organic search rankings using tools like Google Analytics, SEMrush, Ahrefs, Meta Business Suite, etc. Collaborate with content creators, designers, and video editors to ensure SEO and engagement best practices are followed. Conduct regular audits of social media profiles and suggest improvements for optimization. Manage posting schedules, calendars, and performance reporting across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). Stay updated on the latest SEO and social media trends, algorithms, and tools.

Company Description Founded in 2017, Matricula is one of India's fastest-growing education partners for students and teachers, providing courses, tools, and applications under one roof. Our solutions cater to the needs of students, working professionals, and enterprises. Collaborating with top minds in the country, Matricula curates programs that help participants excel in their respective fields. With AI-driven testing modules, industry-focused curricula, unique placement assistance programs, and a strong tech platform, Matricula has touched the lives of over a million learners and aims to prepare them for the emerging era. Role Description This is a full-time, on-site role for a Video Editor, located in Kolkata. The Video Editor will be responsible for producing and editing video content, including color grading, motion graphics, and graphics. Day-to-day tasks will include assembling raw footage, creating sequences, adding effects, and ensuring a high-quality visual product that aligns with Matricula's content standards. Qualifications Experience with video editing software such as Premiere Pro, Filmora, Final Cut Pro, etc Video Production and Video Editing skills Experience in Video Color Grading Proficiency in creating Motion Graphics Ability to design and incorporate Graphics into video content Strong attention to detail and creativity Excellent communication and teamwork skills Ability to work on-site in Kolkata Experience with educational content is a plus Bachelor's degree in Film, Media, Communications, or a related field preferred but not required Total CTC Rs. 1.8 Lacs - Rs. 2.4 Lacs