Marketing Manager

Job Description

Role & Responsibility: Develop and execute marketing and promotional strategies for the assigned brands, ensuring alignment with business goals. Plan and manage the annual Marketing Calendar, designing marketing plans to achieve specific objectives. Oversee Social Media Management (end-to-end) across platforms like Facebook, Twitter, Instagram, and YouTube, including strategy development, content creation, and responding to DMs. Collaborate with the creative team (graphic designers, editors) for content production. Lead the creation of impactful static and video content with the graphic design and editing teams for both digital and offline media. Develop content strategies and write content for blogs, press releases, brochures, and other marketing materials. Manage all marketing activities, including broadcasts, promotions, SMS Blasts, Email Blasts, flyer/newsletter design & distribution, vouchers, and photo/video shoots. Drive cross-promotions and partnerships with other brands that share similar target audiences. Lead 360-degree campaigns across social media, out-of-home (OOH) advertising, print media, and emerging platforms to boost brand visibility. Manage the full cycle of vendor relationships, including new vendor registration, obtaining approvals, processing PIs, POs, follow-ups, and payment instructions. Plan and execute comprehensive launch strategies for new outlets or geographic regions. Oversee all digital marketing initiatives, monitor results, track performance, and make necessary adjustments. Conduct competitive analysis and track evolving buyer preferences to stay ahead in the market. Collaborate closely with sales teams to support lead generation and sales efforts. Manage budgets, including expenditure tracking, appropriations, and analyzing the return on investment for all marketing activities. Interested Candidate Kindly share your profile on mail at: hr@thestuds.in or WhatsApp at: 8655351841