Marketing Executive

Role & responsibilities

A professional who develops and implements marketing strategies to promote a company's products or services

Play a crucial role in driving sales, increasing brand awareness, and achieving business objectives. This involves tasks like market research, campaign planning, content creation, and performance analysis.

Key Responsibilities:

• Developing and implementing marketing strategies:

This includes defining target audiences, setting marketing goals, and creating campaigns across various channels.

• Conducting market research:

Understanding consumer behavior, market trends, and competitor activities is essential for effective marketing.

• Creating marketing materials:

This can involve writing compelling copy, designing visuals, and producing content for different platforms.

• Managing marketing budgets:

A marketing executive is responsible for allocating resources effectively and tracking expenses.

• Analyzing campaign performance:

Monitoring key metrics, identifying areas for improvement, and optimizing campaigns for better results.

• Building and maintaining relationships:

This includes working with clients, vendors, and internal teams to ensure smooth campaign execution.

• Staying up-to-date with marketing trends:

The marketing landscape is constantly evolving, so continuous learning and adaptation are crucial.

• Managing social media and online presence:

Developing and executing social media strategies, monitoring online reputation, and engaging with customers online.

Skills Required:

• Communication skills:

Effective written and verbal communication is essential for conveying marketing messages and collaborating with others.

• Analytical skills:

Analyzing data, identifying trends, and interpreting results are vital for campaign optimization.

• Creativity and problem-solving:

Developing innovative marketing strategies and finding solutions to challenges.

• Project management:

Managing multiple projects, deadlines, and budgets effectively.

• Technical skills:

Proficiency in using marketing software, social media platforms, and other relevant tools.

Preferred candidate profile

* 5+ Years of Experience in similar profile

* Excellent communication and interpersonal skills.

* Smart, confident, goal oriented with good personality.

* Strong networking and relationship-building ability.

* Graduate in Business, Marketing or any relevant discipline (MBA Preferred).

* Basic computer knowledge (MS Office, Google Sheets, CRM tools).

* Must own his/ her own Vehicle with valid license.