Marketing Executive

Key Responsibilities:

1. Customer Engagement & Doctor Coverage

• Build rapport and trust with physicians, clinics, and medical practitioners.
• Achieve minimum 8590% doctor coverage in assigned territory.
• Conduct an average of 9–10 field visits daily.
• Identify and develop potential referral sources, including new or under-covered areas.
• Conduct regular outstation visits (e.g., monthly visits to rural/remote towns).

2. Referral Management & Financial Contribution

• Achieve monthly referral targets and YTD volume and revenue goals.
• Track and analyse referral patterns from both cardiology and non-cardiology disciplines.
• Coordinate with consultants and hospital teams to ensure smooth patient admission and referral process.
• Support empanelling of new referring consultants.

3. Process Adherence

• Maintain 100% compliance with weekly and monthly reporting norms.
• Share timely referral updates, visit logs, and activity plans with the reporting manager.
• Participate in monthly performance reviews and incorporate feedback.

4. Referral Patient Validation

• Validate and document patient referrals on a daily basis.
• Share admission alerts in referral WhatsApp groups and provide clinical feedback to referring doctors when required.
• Coordinate with finance and accounts for referral fee processing and NEFT detail collection.

5. Scientific & Strategic Activities

• Identify Key Opinion Leaders (KOLs) and organize scientific activities including CMEs, RTMs, BLS camps, and Satellite Clinics.
• Engage actively in hospital-led specialty and disease-based initiatives.
• Collaborate with departments to develop promotional materials and knowledge-sharing content (e.g., "Case of the Week").

Required Skills and Qualifications:

• Graduate in Science, Marketing, or Healthcare Management (MBA preferred).
• 2–4 years of experience in hospital business development or pharmaceutical sales.
• Strong communication, networking, and relationship-building skills.
• Familiarity with referral marketing, field operations, and territory planning.
• Ability to work independently and manage a field-intensive role.

  Role & responsibilities

Preferred candidate profile