Marketing Assistant

Job Description

Responsibilities: Brand Development & Positioning Work on building a strong, distinctive brand identity that reflects the firm's design philosophy and core values. Develop and maintain brand guidelines, ensuring all marketing materials align with the brand image. Content Creation & Management Create engaging, visually appealing content that showcases the firm’s design projects, including photos, videos, and case studies. Write and design promotional materials, blog posts, newsletters, and social media posts tailored to design enthusiasts, clients, and potential leads. Digital Marketing & Social Media Manage social media channels, including Instagram, Pinterest, LinkedIn, and Facebook, focusing on interior design trends and project highlights. Develop targeted social media strategies to engage followers, increase brand awareness, and attract potential clients. Run paid ad campaigns to reach new audiences, track results, and optimize for ROI. Website & SEO Management Optimize the website for SEO to drive organic traffic, ensuring it showcases the firm’s portfolio, services, and unique value proposition. Regularly update the website with new content, testimonials, and project highlights to keep it fresh and engaging. Client Acquisition & Lead Generation Use marketing tactics like email campaigns, networking events, and partnership opportunities to generate leads. Create and manage lead-generation funnels and track KPIs to measure effectiveness. Industry Networking & Partnerships Build relationships with industry influencers, suppliers, and other businesses to increase visibility and collaborate on projects or events. Market Research & Trend Analysis Conduct regular market research to understand current interior design trends and competitor strategies. Analyze consumer preferences and identify new opportunities to align marketing strategies with emerging trends. Skills and Qualifications: Bachelor's degree in Marketing, Communications, or related field. Experience in content marketing, social media management, and digital marketing, ideally within the design or creative industry. Proficiency with tools like Adobe Creative Suite (Photoshop, Illustrator), Canva, social media platforms, Google Analytics, and SEO tools. Strong visual and aesthetic sense, with the ability to create and assess visually appealing content that resonates with design-focused audiences. Excellent communication skills, with a flair for storytelling and a passion for interior design. Job Types: Full-time, Permanent, Fresher Pay: From ₹12,000.00 per month Benefits: Paid sick time Schedule: Day shift Supplemental Pay: Performance bonus Experience: total work: 1 year (Preferred) Work Location: In person Expected Start Date: 01/07/2025