Manager - Social Media Marketing

Job Title: Associate Social Media Marketing

Location:

Role Type:

We are seeking a skilled Associate Social Media Marketing to oversee Cromas social media platforms. This role will involve managing day-to-day operations, coordinating with our agencies, and ensuring effective execution of social media promotions. The ideal candidate will possess a solid grasp of creative aesthetics, copywriting, and extensive knowledge of social media insights.

Key Responsibilities:

• Manage daily operations and collaborate closely with the onboarded agencies to implement social media strategies and daily execution
• Monitor and optimize social media promotions, ensuring alignment with predefined media plans.
• Direct the agency in developing and driving engagement across all social media platforms.
• Maintain the social media calendar in collaboration with the agency, and compile weekly organic and paid data, including insights and recommendations provided by the agency.
• Support internal teams by facilitating adaptations for social media promotions and other media requirements.

Requirements:

1. Experience:

   5 6 years in social media management, preferably within the retail industry.

2. Influencer Programs:

   Proven experience managing influencer programs for brands.

3. Paid Promotions:

   Minimum 3 years of experience in social media paid promotions.

4. Communication Skills:

   Strong verbal and written communication skills with the ability to collaborate effectively.

5. Agency Experience:

   Minimum 2 years of experience working in or with a social media agency for daily operations management.

6. Creative Skills:

   Understanding of target audiences and ability to innovate engagement strategies and create compelling content aligned with brand identity.

7. Trend Awareness:

   Stay updated with current social media trends and leverage them to enhance content virality.

8. Campaign Experience:

   Proficiency in managing social-first brand campaigns.

9. Analytics:

   Strong understanding of digital analytics tools (e.g., Facebook Insights, Instagram Insights, Twitter Analytics, YouTube Analytics).

10. Adaptability:

    Willingness to attend shoots and provide on-the-spot creative input during content creation.

11. Content Development:

    Ability to develop social media captions and contribute basic creative direction from a design perspective.

12. Work Environment:

    Thrive in a fast-paced and collaborative environment.