Manager - Meme Marketing

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Manager specializing in Meme Marketing, you will be responsible for creating and curating engaging and viral meme content that aligns with brand identity while staying updated on the latest trends. You should have a deep understanding of meme culture across various social media platforms such as Instagram, Twitter, and YouTube, and possess the ability to translate humor into brand-friendly content. Your role will involve monitoring internet trends, pop culture references, and social media buzz to develop timely and relatable memes that resonate with the audience. You will be tasked with driving meme-based campaigns that spark conversations and generate engagement on platforms like Instagram, Twitter, and others. In addition to creating catchy and witty captions that enhance meme impact and brand messaging, you will actively engage with meme communities and influencers to expand the reach and visibility of brands and campaigns. Building strong relationships with meme pages and seeding communities will be crucial to amplifying brand campaign effectiveness. Analyzing campaign performance metrics, including reach, shares, and engagement rates, will be part of your responsibilities to optimize content strategies. Experimenting with different meme formats such as GIFs, videos, static memes, and reels will help you understand audience preferences and tailor content accordingly. Collaborating closely with internal teams to align meme marketing with broader campaign goals and ensuring memes are in line with the brand's tonality are key aspects of your role. Your ability to monitor meme creation and execution in real-time, understand regional meme trends, and leverage cultural nuances for brand relevance will be essential for success in this position.,

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