A Copywriter may be the only writer on a project, maybe supervising a junior writer, or may be working side by side with other writers. In any case, they are expected to take responsibility for the quality of any copywriting deliverable in which they have a hand, ensuring that it meets standards for creative excellence and satisfaction.
Expectations of a Writer
- Ideate, write and execute original and iconic creative concepts in response to briefs, objectives or goals
- Establishes written tone, character, and messages that will effectively communicate with the target audience and fulfil the project objectives
- Present, share and review creative work with Lead Creative & Marketing Head
- Manage projects from concept through to completion, working with both in-house resources and third-party vendors
- Collaborate effectively with Brand Management, Planning and the broader creative team to develop disruptive and iconic work
- Manage projects from concept through to completion, working with both in-house resources and third-party vendors
- Begin to take an interest in nurturing junior talent.
- Participants in, and leads brainstorming sessions
Skills & Experience
- You have about 5-7 years of work experience and a book brimming with brave ideas, some that saw the light of day, and maybe some that didnt
- Strong grasp of the English language and grammar
- Capable of writing in various styles and tones for a wide range of clients and categories
- A meticulous eye for detail when it comes to writing
- Able to bring creative concepts to life for our brand through succinct narratives and storytelling
- Good presentation and communication skills
- Youre a keen student of life, open, curious, always willing to learn. And mostly, polish your craft
- Strong grasp of social media space and online media jargon and technology
- Ability to work under pressure and meet deadlines in a fast-paced creative environment
- Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
- Ability to juggle multiple projects and tasks
- The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedbackcall this people skills, soft skills, or what have youwhich is essential to good team chemistry and client relations.
- A strong desire to do brand-building, product-selling, and award-winning work.
- Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
- Naturally well organized and unfazed when working towards deadlines.