📍 Location: Mumbai, India 💼 Employment Type: Full-time About Instinct First Instinct First is a premium streetwear and lifestyle brand, blending sophistication with urban culture. As we expand, we are looking for a Fashion Merchandiser to curate, plan, and execute collections that align with our brand’s vision. Role Overview As a Fashion Merchandiser , you will be responsible for trend research, product planning, sourcing, and inventory management to ensure the right products reach the market at the right time while maintaining our premium aesthetic. Key Responsibilities Develop and execute seasonal merchandising plans based on market trends. Work with designers to finalize product assortment and maintain brand cohesiveness. Source and negotiate with suppliers to ensure quality and cost efficiency. Analyze sales data and market trends to optimize inventory and product mix. Manage production timelines and coordinate with vendors for on-time delivery. Plan pricing strategies to maintain brand positioning and profitability. Collaborate with marketing and retail teams for successful product launches. Look after sampling and production Shopify management and updation for new launches Customer relations before and after-sales Participate in offline events to understand customer behaviour Requirements Experience: 1-2 years in fashion merchandising, preferably in premium or luxury streetwear. Education: Bachelor’s in Fashion Merchandising, Business, or related field. Skills: Strong knowledge of fashion trends, fabrics, and production processes. Analytical mindset with expertise in sales forecasting and inventory management. Excellent negotiation and vendor management skills. Proficiency in Excel, merchandising software, and PLM tools is a plus. Mindset: Passionate about fashion, detail-oriented, and a strategic thinker. Show more Show less

About Instinct First Instinct First is a bold, contemporary clothing brand built at the intersection of identity, movement, and streetwear culture. We are redefining how fashion speaks to the modern generation—loud, intentional, and real. We’re now looking for a Fashion Marketing & Social Media Manager to bring our voice to life across platforms and shape how the world sees and interacts with our brand. Overview As the Fashion Marketing and Social Media Manager, you will lead the creative and strategic direction of Instinct First’s digital presence. This includes content planning, campaign execution, community building, and storytelling that reflects our brand's edge, energy, and ethos. Key Responsibilities Social Media Strategy & Execution Develop and execute monthly social media calendars across Instagram, YouTube, and emerging platforms. Plan and launch campaigns around product drops, collections, and brand moments. Identify and leverage cultural trends and conversations to keep the brand relevant and reactive. Creative Communication & Fashion Storytelling Translate product and brand concepts into compelling visual and written narratives. Collaborate with photographers, designers, stylists, and editors to create campaign content. Write strong, on-brand captions, campaign taglines, and community-focused messaging. Community Building & Engagement Monitor, respond, and engage with the community daily. Work with stylists, influencers, and emerging creators to amplify the brand voice. Identify and collaborate with cultural tastemakers and micro-creators. Analytics & Reporting Track content performance and growth metrics to optimize future strategies. Provide monthly reports and actionable insights for improving engagement and reach. What we are looking for 1-2 years of experience in fashion marketing, brand communications, or social media for fashion/lifestyle brands. Deep understanding of fashion culture, Gen Z/Gen Y behavior, and digital content formats. A sharp visual sense with experience directing or creating photo/video content. Exceptional copywriting skills — witty, thoughtful, and always on-brand. Ability to manage multiple drops, capsules, and campaigns in a fast-paced setting. Passionate about streetwear, athleisure, or luxury fashion — preferably all three. Familiarity with tools like Adobe Suite, Canva, Later/Planoly, Meta Suite. Bonus: If you have Previously worked with fashion startups or youth-focused brands Personal content portfolio or style journal Experience with influencer campaigns or UGC sourcing Why Join Us Opportunity to shape a rising brand from the ground up Creative freedom and space to experiment Collaborative, fast-moving, culture-driven environment Product access, event opportunities, and industry visibility Show more Show less

About Instinct First Instinct First is a bold, contemporary clothing brand built at the intersection of identity, movement, and streetwear culture. We are redefining how fashion speaks to the modern generation—loud, intentional, and real. We’re now looking for a Fashion Communication & Social Media Manager to bring our voice to life across platforms and shape how the world sees and interacts with our brand. Overview As the Fashion Communication and Social Media Manager, you will lead the creative and strategic direction of Instinct First’s digital presence. This includes content planning, campaign execution, community building, and storytelling that reflects our brand's edge, energy, and ethos. Key Responsibilities Social Media Strategy & Execution Develop and execute monthly social media calendars across Instagram, YouTube, and emerging platforms. Plan and launch campaigns around product drops, collections, and brand moments. Identify and leverage cultural trends and conversations to keep the brand relevant and reactive. Creative Communication & Fashion Storytelling Translate product and brand concepts into compelling visual and written narratives. Collaborate with photographers, designers, stylists, and editors to create campaign content. Write strong, on-brand captions, campaign taglines, and community-focused messaging. Community Building & Engagement Monitor, respond, and engage with the community daily. Work with stylists, influencers, and emerging creators to amplify the brand voice. Identify and collaborate with cultural tastemakers and micro-creators. Analytics & Reporting Track content performance and growth metrics to optimize future strategies. Provide monthly reports and actionable insights for improving engagement and reach. What we are looking for 1-2 years of experience in fashion marketing, brand communications, or social media for fashion/lifestyle brands. Deep understanding of fashion culture, Gen Z/Gen Y behavior, and digital content formats. A sharp visual sense with experience directing or creating photo/video content. Exceptional copywriting skills — witty, thoughtful, and always on-brand. Ability to manage multiple drops, capsules, and campaigns in a fast-paced setting. Passionate about streetwear, athleisure, or luxury fashion — preferably all three. Bonus: If you have Previously worked with fashion startups or youth-focused brands Personal content portfolio or style journal Experience with influencer campaigns or UGC sourcing

Company Description Instinct First is a unisex clothing brand based in Mumbai, India. We go beyond the confines of fashion by fathoming the functionality and design of streetwear culture. In addition to our stylish collection of casual fits and innovative accessories, we are building a community of passionate individuals who follow their instincts to find the greatest pleasures in life. Our brand celebrates individuality and community, making us unique in the industry. Role Description This is a full-time on-site role for a Fashion Designer at Instinct First. The Fashion Designer will be responsible for day-to-day tasks such as fashion design, fitting, textiles, and overall fashion development. They will work closely with the design team to create unique designs that align with our brand aesthetic and appeal to our target audience. Qualifications Fashion Design and Textiles skills Experience in embroidery and fitting A strong understanding of fashion trends and industry standards Creativity and an eye for detail Excellent communication and collaboration skills Ability to work in a fast-paced environment and meet deadlines Bachelor's degree in Fashion Design or related field Experience with sustainable fashion practices is a plus