Influencer Marketing Coordinator

Role Overview

Webenza is seeking a dynamic and passionate Influencer Marketer to join our growing team. You will lead and execute influencer marketing campaigns for various brands, manage influencer shoots, coordinate between influencers and clients, and develop creative strategies that drive brand engagement and awareness.

You will be the crucial bridge between the brand’s vision and the influencer’s voice, ensuring impactful collaborations that resonate with target audiences.

Key Responsibilities

1. Influencer Management & Coordination

• Identify, shortlist, and onboard relevant influencers across platforms for multiple brands.
• Negotiate contracts, deliverables, timelines, and budgets with influencers and agencies.
• Manage day-to-day communication with influencers, creators, and talent managers.
• Coordinate between internal teams, clients, and influencers to ensure seamless project execution.

2. Shoot Planning & Execution

• Plan, organize, and manage influencer shoots (photo and video) – from conceptualization to execution.
• Handle logistics for shoots, including booking locations, permissions, props, stylists, and travel (where required).
• Ensure deliverables align with brand guidelines, campaign objectives, and quality expectations.
• Supervise shoots to ensure content authenticity and creative excellence.

3. Campaign Strategy & Execution

• Create and pitch influencer marketing strategies tailored to each brand’s goals.
• Develop innovative content collaboration ideas that drive engagement, reach, and conversions.
• Work closely with the digital marketing and creative teams to integrate influencer campaigns into broader marketing initiatives.
• Track influencer trends, emerging creators, and social media updates to keep strategies fresh and effective.

4. Reporting & Analytics

• Monitor and measure campaign performance (reach, engagement, impressions, conversions).
• Provide detailed post-campaign analysis with learnings and recommendations.
• Maintain updated influencer databases, relationship logs, and campaign archives.

Key Skills & Requirements

• 1–3 years of experience in influencer marketing, preferably at a digital or creative agency.
• Strong understanding of social media platforms, trends, and influencer ecosystems.
• Excellent organizational and multitasking skills to manage multiple brands and projects simultaneously.
• Strong communication and negotiation skills.
• Creative thinker with a keen eye for storytelling and brand communication.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in using influencer platforms and social listening tools is a plus (e.g., Upfluence, Qoruz, Winkl, etc.).

Why Join Webenza?

• Work with some of the best brands across industries.
• A vibrant, collaborative, and energetic team environment.
• Opportunities to experiment, grow, and make a real impact.
• Access to exciting influencer and celebrity networks.

Ready to drive powerful influencer stories that shape brands?

Apply Now!

Job Type: Full-time

Pay: Up to ₹650,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Morning shift

Application Question(s):

• Relevant experience?
• Current CTC?
• Expected CTC?
• Notice Period?

Work Location: In person