Job Description We are seeking a versatile Marketing Manager who can oversee all aspects of our marketing efforts. This 360° role will be responsible for developing and implementing comprehensive marketing strategies across multiple channels, including performance marketing, content creation, social media management, and growth initiatives. The ideal candidate will be passionate about mental well-being and helping combat loneliness while having a broad skill set that spans all marketing disciplines. Stipend: 7-10K Key Responsibilities Strategy & Planning: Develop and execute comprehensive marketing strategies aligned with business objectives Create detailed marketing plans with timelines, budgets, and KPIs Identify target audiences and develop user personas for our connection platform Analyze market trends and competitor activities to identify opportunities Work with leadership to define positioning and messaging that resonates with people seeking connections Performance Marketing: Manage digital advertising campaigns across platforms (Google, Facebook, Instagram, etc.) Optimize campaign performance for user acquisition and retention Implement A/B testing to improve conversion rates and user engagement Analyze campaign metrics and adjust strategies accordingly Develop retargeting campaigns to bring back users who showed interest Content Marketing: Create and oversee content strategy focused on mental well-being and meaningful connections Develop compelling content for various channels (blog, social media, email, app) Ensure content effectively communicates our values and benefits Implement SEO best practices to improve organic reach Establish a consistent, empathetic brand voice across all content Social Media Management: Develop and implement social media strategies across multiple platforms Create engaging social content that showcases the benefits of meaningful connections Build and nurture online communities around mental well-being Manage day-to-day social media activities and community engagement Analyze social performance metrics and optimize accordingly Growth Marketing: Identify and implement user acquisition and retention strategies Optimize user onboarding and activation flows Develop and manage referral programs to drive organic growth Analyze user behavior data to identify opportunities for improved engagement Implement retention strategies to reduce churn and increase user satisfaction Ownership: Collaborate with cross-functional teams (product, tech, operations) Provide regular reports and insights to company leadership Foster a culture of experimentation and continuous improvement Requirements Understanding of performance marketing and digital advertising platforms Understanding the content creation and content strategy development Experience in social media marketing and community building Knowledge of growth marketing techniques and user acquisition strategies Experience with marketing analytics tools and data-driven decision making Strong project management and organizational skills Good written and verbal communication abilities Creative problem-solving skills and strategic thinking Genuine interest in mental well-being and helping combat loneliness Nice to Have Experience marketing apps or digital platforms focused on connections/communities Understanding of psychology or behavioral science principles Experience with subscription-based or freemium business models Background in health/wellness or mental well-being marketing Knowledge of video/audio content creation and promotion Experience with CRM systems and marketing automation tools Familiarity with UX/UI principles as they relate to marketing Show more Show less

Job Summary We are seeking a creative and data-driven Content Strategist to lead our advertising campaigns and social media initiatives. The ideal candidate will develop compelling content strategies that drive engagement, conversions, and brand awareness across multiple digital platforms while managing high-performing ad campaigns. Key ResponsibilitiesContent Strategy & Planning Develop comprehensive content strategies aligned with business objectives and target audience needs Create detailed content calendars for social media platforms and advertising campaigns Conduct audience research and persona development to inform content creation Establish content pillars, themes, and messaging frameworks for consistent brand voice Plan and execute content for product launches, feature releases, and marketing campaigns Social Media Management Manage and grow presence across LinkedIn, Twitter, Instagram, Facebook, YouTube, and emerging platforms Create platform-specific content optimized for each channel's audience and algorithm Develop social media campaigns that drive engagement, followers, and lead generation Monitor social media trends, hashtags, and conversations relevant to the software industry Engage with community members, respond to comments, and build brand relationships Track social media metrics and optimize content based on performance data Advertising Campaign Development Design and execute paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter Create compelling ad copy, headlines, and creative briefs for various campaign objectives Develop Google Ads campaigns including Search, Display, and YouTube advertising Manage campaign budgets, bid strategies, and audience targeting for optimal ROI A/B test ad creatives, copy, and targeting parameters to improve campaign performance Monitor campaign metrics and provide detailed performance reports with actionable insights Content Creation & Optimization Write engaging copy for social media posts, ad campaigns, and promotional materials Create content briefs for design team and collaborate on visual content creation Develop video content concepts and scripts for social media and advertising Optimize content for SEO when applicable, including blog posts and website copy Ensure all content aligns with brand guidelines and maintains consistent messaging Repurpose content across multiple platforms and formats for maximum reach Analytics & Performance Optimization Track and analyze content performance across all channels using analytics tools Generate regular reports on social media growth, engagement rates, and conversion metrics Monitor advertising campaign performance and optimize for KPIs (CPC, CTR, ROAS, conversions) Use insights to inform future content strategy and campaign optimizations Conduct competitor analysis and benchmark performance against industry standards Required QualificationsExperience & Skills 0-1 years of experience in content strategy, social media marketing, or digital advertising Proven track record of managing successful paid advertising campaigns Strong portfolio demonstrating creative content across multiple platforms Proficiency in advertising platforms (Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager) Knowledge of analytics tools (Google Analytics, social media insights, advertising analytics) Technical Competencies Advanced understanding of social media algorithms and best practices Experience with A/B testing methodologies and conversion optimization Familiarity with CRM systems and marketing automation platforms Basic knowledge of SEO principles and keyword research Understanding of funnel marketing and customer journey mapping Experience with content management systems and publishing workflows Creative & Communication Skills Excellent writing and editing skills with ability to adapt tone for different audiences Strong visual storytelling abilities and understanding of design principles Ability to create compelling, conversion-focused ad copy and content Experience collaborating with designers, videographers, and other creative professionals Understanding of brand voice development and maintenance Analytical & Strategic Thinking Strong analytical skills with ability to interpret data and derive actionable insights Experience with budget management and ROI optimization Strategic mindset with ability to align content with business objectives Problem-solving skills for campaign optimization and performance improvement Preferred QualificationsAdvanced Experience Experience in B2B SaaS or software industry marketing Knowledge of marketing automation and lead nurturing strategies Experience with influencer marketing and partnership campaigns Familiarity with emerging platforms (TikTok, Clubhouse, etc.) Understanding of video marketing and YouTube optimization Certifications & Training Google Ads certification (Search, Display, Video) Facebook Blueprint certification LinkedIn Marketing Solutions certification HubSpot Content Marketing certification Google Analytics Individual Qualification (IQ) Additional Skills Basic graphic design skills (Canva, Adobe Creative Suite) Video editing capabilities for social media content Experience with webinar and event marketing Knowledge of email marketing and automation Understanding of PR and media relations Tools & PlatformsSocial Media & Content Management Social media scheduling and management platforms Content creation tools (Canva, Adobe Creative Suite) Video editing software (basic proficiency) Content collaboration and approval workflows Advertising & Analytics Facebook Ads Manager and Business Manager Google Ads (Search, Display, YouTube) LinkedIn Campaign Manager Twitter Ads Manager Google Analytics and Google Tag Manager Social media analytics and reporting tools Project Management & Communication Project management tools (Asana, Trello, Monday.com) Communication platforms (Slack, Microsoft Teams) File sharing and collaboration tools CRM and marketing automation platforms Key Performance IndicatorsSocial Media Metrics Follower growth rate and engagement rate across platforms Reach, impressions, and share of voice Click-through rates and website traffic from social media Lead generation and conversion from social media channels Advertising Performance Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) Click-through rates and conversion rates Cost per click and cost per thousand impressions Budget efficiency and campaign ROI Content Performance Content engagement rates and viral coefficient Brand mention sentiment and share of voice Content-driven lead generation and nurturing Cross-platform content performance optimization Career Growth OpportunitiesProfessional Development Opportunity to lead larger campaigns and strategic initiatives Cross-functional collaboration with product and sales teams Advancement Path Senior Content Strategist role Digital Marketing Manager position Brand Manager or Marketing Director opportunities Specialization in emerging platforms or marketing technologies