Director Media, Marketing (IMX)

Job Description

The Media Operations Lead role is central to driving strategic media initiatives and innovations enhancing TCCCs engagement with the consumers. The role requires a strategic thinker and the ability to innovate in the media landscape. In this role, you will lead strategic planning across all our Owned, Earned, Shared and Paid media. This role is responsible for leading a team, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections. Reports Into: Senior Director, Marketing - Integrated Marketing Experience (IMX) Location: Gurgaon, Haryana (IN) Focus, Scope and Impact: Media Planning, Operations, and Amplification Develop and implement strategic media plans and connections across various brands and campaigns, focusing on effective resource distribution. Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies. Optimise media plans to outperform competitors in brand KPIs, ensuring efficient media purchase and maximising value through strategic negotiation. Lead the digital transformation for all brands. Strong Control and adjust media investments, while overseeing budget alignment and approvals. Facilitate media-related audits and recommend ideal DME (Direct Marketing Expenses) allocations. Monitor brand presence and ensure compliance with policies, productivity standards, and opportunities, coordinating with field teams and bottlers. Establish a crisis management routine for the timely resolution of social media issues. Analyse program/ campaign effectiveness , provide post-program reviews that capture learnings and incorporate them into future work. Analyse media competitive activity and communicate insights to marketing teams. Serve as the primary contact for media representatives and contribute significantly to the IMX (Integrated Marketing Experience) team s overall agenda. Lead and manage KPIs for a team of media professionals and manage the agency Minimum Qualifications and Requirements: 14+ years of marketing experience with expertise in media planning and operations Experience managing cross-functional and cross-geographical teams, with strong negotiation skills. Ability to influence brand and creative strategy at both OU and global levels, leading efforts in media planning, asset management, partnerships, and influencer engagement. Agile working capability, leading diverse teams, and managing multiple external relationships. Prior people leadership experience What We Can Do For You Iconic Brand: Work on the most recognised brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.