Digital Marketing Strategist

Key Responsibilities:

• Develop and manage integrated digital marketing strategies tailored for EdTech offerings (courses, certifications, webinars, etc.)
• Plan and execute campaigns across channels including SEO, SEM (Google Ads), email marketing, social media (Meta, LinkedIn), and affiliate marketing
• Optimize campaigns for maximum ROI and lead quality using analytics and performance tools (Google Analytics, GA4, etc.)
• Work closely with the content and design team to create engaging landing pages, blog content, ad creatives, and promotional material
• Monitor competitor strategies and industry trends to maintain Technovalley’s competitive edge
• Drive student acquisition, brand awareness, and customer engagement via organic and paid channels
• Conduct regular A/B testing and conversion rate optimization for landing pages and ad creatives
• Maintain and improve website SEO and user experience

Job Type: Full-time

Pay: ₹18,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Work Location: In person