Digital Marketing Specialist

Roles & responsibilities:

• Plan and execute end-to-end digital campaigns across Google Ads

LinkedIn, Instagram and Youtube, and industry-specific platforms to drive B2B

lead generation

• Manage SEO and content strategy to improve organic search visibility and

authority in the cybersecurity/SaaS domain

• Run ABM (Account-Based Marketing) and intent-based campaigns

targeting CISOs, CTOs, and IT decision-makers

• Drive website traffic, conversions, and MQLs/SQLs using CRO tactics,

landing pages, and lead magnets

• Leverage marketing automation tools (HubSpot, Zoho, or Marketo) for

email nurturing, scoring, and segmentation

• Collaborate with the Sales, Product, and Content teams to align campaigns

with go-to-market (GTM) strategy

• Monitor campaign performance via Google Analytics, Search Console, and

• CRM dashboards; deliver weekly and monthly performance reports

• Track key metrics like CPL, CAC, CTR, ROAS, and optimize campaigns

based on insights

Preferred candidate profile

• 3-5 years of digital marketing experience in SaaS, cybersecurity, or B2B

tech domains

• Expertise in running LinkedIn and Google PPC campaigns targeting

enterprise decision-makers

• Strong knowledge of SEO best practices and tools like Ahrefs, SEMrush,

Screaming Frog, etc.

• Hands-on experience with marketing automation, CRM systems, and

funnel tracking (HubSpot, Salesforce, Zoho, etc.)

• Excellent copywriting skills tailored for technical audiences

• Analytical mindset with a data-first approach to decision-making

• Familiarity with cybersecurity and managed services terminology is a big plus

• Google Ads and HubSpot certifications preferred