Digital Marketing Manager

Digital Marketer - Skincare D2C Brand Location: Ahmedabad (In-office) Experience: Minimum 1 year Education: Graduate (Any discipline, marketing specialization preferred) Language: Proficient in English We are a growing Direct-to-Consumer (D2C) skincare brand, seeking a passionate and results-driven Digital Marketer to join our team in Ahmedabad. If you thrive in a dynamic environment, love experimenting with new marketing tools and strategies, and are also eager to learn, this role is for you! Responsibilities : - Plan and execute result-oriented marketing campaigns across: - Social Media Marketing (Organic & Paid) - Influencer Marketing - WhatsApp Marketing - Email Marketing - Digital PPC Campaigns (Meta & Google ecosystem) - Manage and optimize our Shopify store, leveraging its app ecosystem for growth. - Conduct keyword research and planning to support SEO efforts. - Coordinate with social media influencers and agencies for collaborations and promotions. - Coordinate with agencies for photoshoots / video production / digital content creation - Hands on knowledge of using Canva for basic designing tasks. - Monitor campaign performance, analyse data, and drive continuous improvement. Requirements: - Minimum 1 year of relevant experience in digital marketing. - Has a sound understanding of the marketing funnel. - Graduation is mandatory. - Strong English proficiency (written and verbal). - Basic understanding of SEO and keyword strategies. - Hands-on experience with Shopify and its app ecosystem. - Knowledge in Canva for design tasks. - Willingness to experiment and adapt to new tools/trends. - Basic knowledge of analytics and attribution of ad campaigns is required. - Knowledge of AI tools for digital marketing is a plus. - Must be comfortable working from our Ahmedabad office. Who You Are: - A proactive learner with a curiosity for digital trends. - A person comfortable working in a small team, in a growing company, where openness to learn and do multi-tasking is pre-requisite. - A team player who can collaborate with influencers, agencies, and internal teams. Basically someone who can independently coordinate with external marketing stakeholders. - Passionate about skincare and D2C brands (a bonus!). Perks: - Above-average performance will be rewarded with incentives. - Flexible timings.