Digital Marketing Head & Transformation

You will be responsible for ideating and producing product category specific content to drive engagement in the digital space, including social media and mobile platforms. Your role will involve promoting content on social media platforms not owned by the brand to enhance brand awareness through branded content. A key aspect of your job will be to actively monitor website and social media analytics for the brand and its competitors across various product categories. You will need to derive actionable insights from these analytics to inform content development, communication strategies, and enhance user engagement through digital touch points. Additionally, you will be expected to analyze consumer interests in products across different demographics and geographies to drive business insights. Utilizing data analytics, you will personalize user experiences across all digital touch points to optimize brand engagement. Another crucial aspect of your role will involve developing the brand's website as an alternate revenue channel. You will also be responsible for managing schemes and offers for the ecommerce business, as well as overseeing demand forecasting and inventory levels in collaboration with product and supply chain management teams. Furthermore, you will need to coordinate closely with supply chain management, service, and finance teams to ensure prompt resolution of issues and contribute towards achieving 100% customer satisfaction.,