Digital Marketing Executive

Job Description Key Roles and Responsibilities: *1. *Keyword Tracking:*- Regularly monitor the performance of targeted keywords using tools like Google Analytics, SEMrush, or Ahrefs.- Identify trends and fluctuations in rankings to refine SEO strategies.- Provide actionable insights for optimizing content and improving rankings based on keyword performance. 2. *Canva Posters:*- Design engaging and visually appealing posters for marketing campaigns, social media posts, and promotional events using Canva.- Ensure designs align with brand guidelines and target audience preferences.- Collaborate with the team to deliver high-quality graphics on time. 3. *Social Media Handles:*- Manage daily operations of social media accounts, including content scheduling, publishing, and engagement.- Develop and implement creative strategies to grow followers and enhance brand visibility.- Respond promptly to comments, messages, and inquiries to maintain strong community engagement. 4. *Monthly Reports:*- Prepare detailed performance reports for social media campaigns, website analytics, and SEO efforts.- Analyze key metrics, such as engagement, reach, traffic, and conversions, to evaluate success.- Present insights and recommendations for continuous improvement. 5. *SEO Backlinks:*- Build and maintain high-quality backlinks through ethical and white-hat SEO practices.- Research and identify potential link-building opportunities, such as guest posts, collaborations, and directory submissions.- Monitor backlinks for quality and relevance, ensuring they contribute positively to domain authority and search rankings.Qualifications:Bachelor's degree in marketing or related field. 6 months to 1 year of digital marketing experience.Proficiency in On-Page and Off-Page SEO, SEM, content marketing, email, and social media.Strong analytical and communication skills.Certifications in digital marketing are a plus.Creative, results-driven mindset. Job Type: Full-time Schedule: Day shift Work Location: In person