Digital Marketing Executive

As a Digital Marketing Executive you will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms to promote a company's products or services, increase brand awareness, and drive business growth. This role involves collaborating with different teams, analyzing campaign performance, and staying updated with the latest digital marketing trends and tools.

Key Responsibilities

• Develop and implement digital marketing strategies to achieve business objectives and increase online presence.
• Manage and optimize campaigns across channels such as SEO, PPC (Google Ads, Facebook Ads, LinkedIn Ads), email marketing, and social media.
• Create, curate, and publish engaging content for websites, blogs, newsletters, and social media platforms.
• Conduct keyword research and optimize website content to improve organic search rankings.
• Monitor, analyse, and report on campaign performance using analytics tools like Google Analytics and Search Console.
• Collaborate with content creators, designers, sales, and customer service teams to ensure cohesive marketing efforts.
• Stay updated with industry trends, competitor activities, and new digital marketing technologies.
• Prepare and present regular performance reports to stakeholders.
• Manage digital marketing budgets and forecast sales performance trends.
• Maintain partnerships with media agencies and vendors

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (typically 1-3 years) in digital marketing or a similar role.
• Proficiency in SEO, SEM, PPC, content creation, social media management, and email marketing.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, WebTrends).
• Excellent communication, creative thinking, and interpersonal skills.
• Experience with marketing automation tools is a plus.
• Certifications in digital marketing, SEO, or PPC are beneficial.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Schedule:

• Day shift

Work Location: In person