Digital Marketing Executive

Digital Marketing Executive is responsible for planning, implementing, and managing a Nextgen's digital marketing campaigns to promote courses and brand in online using various digital channels and tools to reach target audiences, drive traffic, generate leads, and increase conversions. This role often involves creating engaging content, managing social media, optimizing websites for search engines, and analyzing campaign performance.

Key Responsibilities:

• Developing and implementing digital marketing strategies:This includes creating plans, setting goals, and identifying target audiences.
• Managing digital marketing campaigns:This involves overseeing various channels like social media, email marketing, paid advertising, and SEO.
• Creating and optimizing content:This includes crafting engaging content for various platforms, optimizing website content for SEO, and ensuring it aligns with the brand's voice and messaging.
• Managing social media:This involves creating and posting content, engaging with followers, running social media advertising campaigns, and analyzing performance.
• Optimizing websites:This includes improving website design, user experience, and search engine optimization to attract more traffic.
• Analyzing campaign performance:This involves tracking key performance indicators (KPIs), measuring ROI, and using data to optimize future campaigns.
• Collaborating with other teams:This includes working with other marketing departments, sales, and product development teams to ensure alignment and achieve business goals.
• Staying up-to-date with industry trends:This involves continuously learning about new digital marketing technologies, tools, and best practices.
• Managing digital marketing budgets:This includes allocating budgets for different campaigns, tracking spending, and ensuring efficient resource allocation.

Skills and Qualifications:

• Strong understanding of digital marketing principles and techniques.
• Experience with various digital marketing platforms and tools.
• Excellent communication and writing skills.
• Strong analytical skills and ability to interpret data.
• Creativity and ability to develop engaging content.
• Ability to work independently and as part of a team.
• Ability to stay up-to-date with industry trends and best practices.

Job Type: Full-time

Pay: From ₹12,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Work Location: In person