Digital Marketing Executive

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Company Overview

Digital Marketing Executive

Key Responsibilities

1. Digital Marketing Strategy Execution

• Campaign Management

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• Plan, execute, and optimize digital marketing campaigns across various platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
• Monitor and report on campaign performance, adjusting strategies as needed to ensure KPIs and ROI are met.

• Content Creation & Management

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• Develop content for blogs, social media posts, email campaigns, landing pages, and paid ads.
• Work with design teams to create visuals, infographics, and other content that aligns with marketing goals.
• Collaborate with the content team to create SEO-friendly content for websites and social platforms.

2. Social Media Marketing

• Social Media Strategy

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• Manage and maintain company presence across social media platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
• Create and curate engaging content, including posts, stories, and videos, to drive audience engagement and brand awareness.

• Community Management

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• Engage with followers, respond to comments, and manage customer interactions on social media platforms.
• Monitor social media conversations and respond promptly to inquiries, comments, and feedback.

• Social Media Analytics

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• Track social media performance and report on key metrics such as engagement, reach, impressions, and follower growth.
• Provide insights and recommendations based on analytics to improve social media strategy.

3. SEO & SEM

• Search Engine Optimization (SEO)

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• Implement on-page and off-page SEO strategies to improve website visibility and ranking on search engines like Google.
• Conduct keyword research, optimize content for SEO, and monitor organic search performance.