Digital Marketing Executive

Job Description

We are seeking a passionate and skilled Digital Marketing Executive to drive our online presence and boost brand awareness. The ideal candidate will have a creative mindset, a data-driven approach, and a strong understanding of digital marketing trends. Key Responsibilities: 1. Social Media Management: Develop, execute, and manage content calendars across platforms (Instagram, Facebook, LinkedIn, etc.). Create engaging posts, stories, and campaigns to enhance brand engagement. Monitor performance metrics and optimize strategies accordingly. 2. Search Engine Optimization (SEO): Perform keyword research and implement on-page and off-page SEO strategies. Collaborate with the content team to produce SEO-optimized content. 3. Pay-Per-Click (PPC) Campaigns: Plan and execute paid campaigns on platforms like Google Ads and social media. Monitor and adjust budgets, bids, and targeting to maximize ROI. 4. Content Creation: Work with designers and writers to produce high-quality blogs, videos, and graphics. Ensure alignment with brand voice and goals. 5. Email Marketing: Design and execute email campaigns to nurture leads and engage customers. Analyze campaign performance and refine strategies. 6. Analytics and Reporting: Use tools like Google Analytics, SEMrush, and others to track campaign success. Prepare regular reports on KPIs and present actionable insights. 7. Collaboration: Coordinate with the sales team to align marketing efforts with business goals. Partner with external agencies and influencers to amplify campaigns. Qualifications: Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 2+ years of experience in digital marketing or a similar role. Skills: Proficiency in tools like Google Ads, Facebook Ads Manager, and SEO platforms. Strong understanding of digital marketing principles and trends. o Excellent communication and creative skills. Ability to analyze data and derive insights. Basic graphic design skills are a plus. Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹360,000.00 per year Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person