Posted:1 day ago|
Platform:
Work from Office
Full Time
SEO/SMO - Digital Marketing Executive Key Responsibilities Search Marketing: -Develop and execute SEO strategies to improve organic search rankings and drive website traffic. -Conduct keyword research and analysis to identify new opportunities and areas for improvement. -Optimize website content, landing pages, and blog posts for search engines. -Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools. -Stay updated with the latest SEO trends, algorithm changes, and best practices. Social Marketing: -Create, curate, and manage published content (images, video, written) across various social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.). -Develop social media marketing strategies to increase brand visibility and engagement. -Monitor social media channels for industry trends, news, and competitor activities. -Engage with followers, respond to inquiries, and manage online community interactions. -Use analytics tools to measure, analyze, and report on social media performance and adjust strategies as needed. General Responsibilities: -Collaborate with internal teams, including content, design, and product, to ensure cohesive marketing strategies. -Manage and optimize campaigns to maximize ROI. -Conduct market research to identify trends, competitor activities, and customer needs. -Prepare and present regular reports on campaign performance and KPIs. -Assist in developing marketing plans, including budgeting and forecasting.
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