Digital Marketing Executive

Overview:

Digital Marketing Executive

Digital Marketing Job Requirements and Responsibilities:

• Develop and execute comprehensive digital marketing strategies, encompassing web, SEO/SEM, database marketing, email, social media, and digital advertising campaigns (e.g., Google Ads).
• Designs, builds, and maintains a strong presence across all social media channels.
• Measures, analyzes, and reports on the performance of all digital marketing campaigns, evaluating against established goals (ROI and KPIs).
• Identifies digital marketing trends and actionable insights to optimize ad spend and campaign performance.
• Collaborates with internal teams to create and optimize landing pages, enhancing overall user experience.
• Utilizes robust analytical skills to evaluate the end-to-end customer journey across various channels and touchpoints.
• Identifies critical conversion points and potential drop-off points within the customer funnel, implementing strategies for optimization.
• Manages relationships and collaborates effectively with external agencies and vendor partners

Digital Marketing Qualifications / Skills:

• Exceptional communication skills, both written and verbal, with a strong command of the English language.
• Proven ability in creating and maintaining robust client relationships.
• Self-motivated with a strong customer-centric approach.
• Proficiency in marketing research and statistical analysis.
• Highly creative with demonstrated experience in identifying target audiences and devising engaging, informative, and motivating digital campaigns.

Requirements:

• 3+ years of progressive experience in digital marketing.
• Bachelors or Masters degree in Marketing or a related field.
• Proven hands-on experience in digital marketing, with a focus on [mention specific industry if applicable, otherwise remove "particularly within the industry"].
• Demonstrable expertise in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Proficient in optimizing landing pages and user funnels.
• Experienced in conducting A/B and multivariate experiments to drive performance improvements.
• Solid knowledge of website and marketing analytics tools, including but not limited to Google Analytics, NetInsight, Omniture, WebTrends, and SEMRush.
• Working knowledge of ad serving tools.
• Proven ability to set up and optimize PPC campaigns across all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Interested Candidates can send their CVs to chaitra.mydur@empulseone.com or contact at 9019683496