Digital Creative Marketing Executive

About the Role

We are looking for a highly creative, strategic, and data-driven Digital Creative Marketing Executive to take charge of our paid social media advertising across platforms including Instagram, Facebook, YouTube and LinkedIn. The ideal candidate will be responsible for conceptualising, designing, launching, and optimising ad campaigns to drive brand engagement, lead generation, and sales.

This role blends creative design skills with performance marketing expertise, requiring someone who is both a hands-on designer and an analytical thinker.

Key Responsibilities

• Ad Creative Design:
• Design visually engaging ad creatives for various campaigns including static posts, carousels, short-form video (e.g. Reels, TikToks), banners, and animated content.
• Tailor creatives to platform-specific formats and trends while maintaining brand consistency.
• Develop A/B test variations for creative performance optimisation.
• Campaign Management:
• Plan, set up, and execute paid advertising campaigns across Instagram, Facebook (Meta Ads Manager), TikTok Ads Manager, and LinkedIn Campaign Manager.
• Define audience targeting strategies based on customer personas, interests, and behaviours.
• Monitor and optimise campaigns to improve CTR, engagement rates, CPL, ROAS and other KPIs.
• Content Collaboration:
• Work closely with the social media and content teams to align organic and paid strategies.
• Collaborate with internal stakeholders or influencers to source and repurpose content for ads.
• Analytics & Reporting:
• Regularly track, analyse, and report on campaign performance using tools like Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Use data insights to refine creative strategies and media spend.
• Trend & Competitor Analysis:
• Stay on top of social media trends, algorithm updates, and emerging ad formats.
• Conduct regular audits of competitors' digital marketing activity to identify opportunities.

Skills & Experience Required

• Minimum 2–3 years of experience in a similar digital marketing or creative advertising role.
• Strong hands-on experience managing paid ads across Meta platforms (Facebook/Instagram), TikTok, and LinkedIn.
• Proficient in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Canva, Figma, or CapCut.
• Solid understanding of performance marketing metrics (CTR, CPC, ROAS, etc.) and ad funnel strategy.
• Experience with pixel tracking, retargeting, and audience segmentation.
• Creative mindset with a strong portfolio of past ads or campaigns.
• Excellent communication, time management, and organisational skills.
• Knowledge of compliance and advertising policies per platform.

Desirable (Not Essential)

• Experience in e-commerce, beauty, wellness, healthcare, or real estate industries.
• Experience using marketing automation tools (e.g., HubSpot, Mailchimp).
• Basic video editing and animation skills.

What We Offer

• Opportunity to shape and lead creative direction in a growing digital team.
• Supportive team culture that encourages creativity and innovation.
• Career development and training budget.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person