Area Sales Manager – Aligarh | Daurau Farm Sahi Location: Aligarh, Uttar Pradesh Industry: FMCG / Dairy Experience: 3–7 Years (FMCG/Dairy Sales preferred) Employment Type: Full-Time Key Responsibilities: Distributor Appointment: Identify and appoint new distributors across Aligarh to build a strong distribution network. Supplier Onboarding: Identify local suppliers operating under distributors and onboard them to support last-mile delivery and market reach. Retail Channel Development: Ensure placement of SKUs at retailer level and maintain visibility across all dairy product lines. Sales Volume Growth: Consistently drive primary and secondary sales to meet monthly and quarterly targets. Territory Expansion & Beat Planning: Create and manage beat-wise execution plans to maximize market coverage and outlet penetration. Team Building & Leadership: Hire, train, and lead a team of Sales Executives and Field Officers to drive in-market performance. Sales Analysis & Reporting: Track distributor, supplier, and retail sales data to derive actionable insights for better decision-making. Competitor Mapping: Regularly assess competitor pricing, packaging, and placement; build strategic responses to capture market share. BTL Activations: Collaborate with the marketing team to implement promotions, visibility drives, and in-market campaigns.

· Location: Aligarh, Uttar Pradesh · Company: Daurau Farms Sahi · Industry: FMCG / Dairy · Employment Type: Full-Time · Experience Required: 3–5 years in FMCG/Dairy Sales · Compensation : Upto INR 30K + Performance variables · Education: Graduate + MBA (preferred in Sales/Marketing) ◦ Key Responsibilities ◦Appoint and onboard new distributors across Aligarh to widen market reach. ◦Identify and appoint suppliers (sales agents/promoters) under each distributor to strengthen last-mile delivery and visibility. ◦Manage and grow sales volumes by achieving monthly and quarterly sales targets. ◦Train and supervise Area Sales Executives (ASEs) and ensure retail coverage. ◦Conduct regular market visits and trade interactions to strengthen relationships and address trade grievances. ◦Monitor and evaluate distributor performance on key metrics: primary billing, inventory holding, and retail servicing. ◦Implement promotions, visibility campaigns, and trade schemes in collaboration with marketing teams. ◦Ensure timely reporting via Daily Sales Reports (DSR), market feedback, and sales forecasts. ◦Provide regular updates to the senior management on market developments, competitor strategies, and pricing trends. ◦ Required Qualifications & Skills ◦Graduate (mandatory); MBA in Sales/Marketing (preferred). ◦Minimum 3–5 years of experience in FMCG/Dairy/Beverages sales, preferably in tier-2/tier-3 cities. ◦Strong network of trade relationships and local market knowledge. ◦Proven track record in distributor appointment and channel sales management. ◦Excellent communication, negotiation, and leadership skills. ◦Proficiency in MS Office and daily reporting tools. ◦ What We Offer ◦Competitive salary with incentive-based structure . ◦Career growth in a rapidly scaling dairy brand. ◦Freedom to innovate and build a distribution ecosystem from the ground up. ◦Hands-on exposure to field-level execution and rural-urban retail strategy.

Job Title: Head – Human Resources Location: Aligarh, Uttar Pradesh Company: Daurau Farms Sahi Department: Human Resources Type: Full-time | Leadership Position Compensation :- Rs.35,000 – Rs.50,000 About Daurau Farms Sahi Daurau Farms Sahi, a fast-growing subsidiary of Daurau Farms, is committed to redefining the dairy industry in Tier 2 cities—starting with Aligarh. Built on a foundation of trust, quality, and innovation, we are rapidly becoming a household name across Uttar Pradesh with a rich product portfolio including Toned Milk, Full Cream, Tea Special Milk, Ghee, Curd, and more. We believe our people are our strongest asset. As we scale to become a market we are looking for an ambitious, hands-on Human Resource Head to drive this transformation with us. Key Responsibilities Strategic HR Leadership Build the complete HR ecosystem—processes, policies, culture—from scratch for a scalable dairy operation. Collaborate with the CEO, COO, and vertical heads to align HR strategies with long-term business objectives. Develop and lead manpower planning in accordance with our ambitious sales and distribution goals. Talent Acquisition & Workforce Planning Lead end-to-end hiring for sales (ASM, ASE), operations, logistics, and plant teams. Design campus hiring programs and rural outreach strategies to attract and retain local talent. Build recruitment metrics dashboards for real-time tracking of hiring timelines, offer-to-join ratios, etc. Performance Management & Training Implement incentive and variable pay models tailored to drive performance across sales and production teams. Develop and deploy training programs focused on sales productivity, soft skills, compliance, and leadership. Compliance & Industrial Relations Ensure adherence to all labor laws, wage standards, factory regulations, and ESI/PF provisions. Manage external audits, maintain proper HR documentation, and oversee factory HR compliance protocols. Serve as the primary point of contact for government bodies, labor unions (if any), and legal HR affairs. Employee Engagement & Retention Lead employee lifecycle management: onboarding, development, conflict resolution, and exit interviews. Drive engagement initiatives including team events, rewards programs, internal communication campaigns. Measure and improve employee satisfaction via pulse surveys and one-on-one connects. HR Technology and MIS Build a robust HRMS or ERP system to track attendance, payroll, and performance seamlessly. Generate weekly/monthly reports for management review on manpower costs, attrition, hiring performance. Qualifications & Experience MBA/PGDM in Human Resources from a reputed institute (mandatory). Minimum 3–5 years of HR experience, with at least 3 years in a leadership role. Prior experience in dairy, FMCG, agri-tech, manufacturing, or retail preferred. In-depth knowledge of HR operations, compliance frameworks, and rural/urban workforce dynamics. Strong command over Hindi & English (local dialect fluency is a plus). Must be willing to operate out of Aligarh (Head Office) with periodic field travel.