Data Analyst

Role:

Location:

Role Overview:

We are looking for a go-getter person who can understand and define (as required):

• Analytical strategies to meet the demands of business requirements
• Technical requirements of the visualization requirements

About the Role:

We are seeking an experienced Marketing Analytics Manager with a strong background in marketing effectiveness and retail analytics to join our team. The ideal candidate will have deep expertise in ecommerce business models, hands-on experience with marketing mix and attribution modelling, and a proven ability to derive actionable insights from complex data sets. You will play a critical role in optimizing marketing strategies, measuring ROI, and driving data-driven decisions across brand and performance marketing channels.

Key Responsibilities:

• Lead the development and implementation of marketing mix models and attribution frameworks to evaluate campaign effectiveness.
• Analyse performance marketing data across multiple platforms, including Google Stack, GA4, Meta Ads Manager, and others.
• Use statistical techniques such as regression analysis and incrementality measurement to quantify marketing impact.
• Measure and optimize both brand and performance marketing strategies, with a particular focus on influencer marketing as a bonus.
• Collaborate closely with cross-functional teams to align marketing initiatives with business goals and budgets.
• Present insights and recommendations clearly and effectively to stakeholders at all levels.
• Monitor marketing spends and performance to optimize budget allocation and improve campaign ROI.

Required Technical Skills:

• Proficiency in SQL and Python for data manipulation and analysis.
• Expertise with Google Analytics 4 (GA4) and the Google Marketing Platform.
• Strong statistical analysis skills including regression analysis and incrementality testing.
• Familiarity with ecommerce business models and marketing effectiveness measurement.
• Experience working with performance marketing platforms such as Meta Ads Manager.

Qualifications:

• Minimum 6 years of relevant experience in marketing analytics, marketing effectiveness, or retail analytics.
• Proven track record of working with marketing mix and attribution models.
• Strong understanding of ecommerce dynamics.
• Excellent communication skills with the ability to clearly present complex insights.
• Experience managing budgets and optimizing marketing spend.
• Knowledge of influencer marketing measurement is a plus.