Data Analyst

Role Overview:

Senior Data Analyst

Key Responsibilities:

• Lead the design, development, and automation of marketing dashboards and performance reports
  
• Analyze customer behavior, channel performance, campaign effectiveness, lead funnel, and ROI across all marketing activities
  
• Partner with senior marketing leadership to define KPIs and drive insights for brand, digital, content, and CRM teams
  
• Develop models for segmentation, targeting, predictive analytics, and marketing mix optimization
  
• Build scalable data processes and reporting frameworks aligned to business growth and campaign scale
  
• Guide experimentation and A/B testing frameworks; evaluate marketing hypotheses with statistical rigor
  
• Mentor and guide junior analysts or data associates within the team
  
• Present findings to senior stakeholders using visualization tools and compelling storytelling
  
• Collaborate with Data Engineering, IT, and external partners to ensure marketing data quality and governance
  

Key Skills & Qualifications:

• Bachelors or Masters degree in Statistics, Mathematics, Computer Science, Business Analytics, or a related field
  
• 1012 years of experience in data analytics, with significant focus on marketing analytics
  
• Deep understanding of multi-channel marketing campaigns (digital, offline, CRM) and customer journeys
  
• Advanced proficiency in

  SQL

  ,

  Excel

  ,

  Power BI/Tableau

  , and

  Google Analytics

  or similar tools
• Experience with CRM and marketing platforms such as Salesforce, HubSpot, Adobe Analytics, or Marketo
  
• Strong statistical knowledge and experience in predictive modeling and marketing mix modeling
  
• Proven ability to influence strategic decisions through data-driven insights
  
• Excellent stakeholder management, communication, and presentation skills
  

deepti.modani@carehospitals.com