Responsibilities: Make outbound calls to insurance companies to inquire about the status of claims. Identify and resolve claim denials, exceptions, or exclusions. Read and interpret insurance Explanation of Benefits (EOBs). Maintain accurate and detailed notes regarding collection efforts. Follow up on unpaid claims within standard billing cycle timeframes. Investigate and appeal denied claims. Handle patient inquiries on account status and charges. Maintain strict confidentiality in accordance with HIPAA regulations and company policy. Work with the billing team to ensure all bills have been dispatched to the relevant parties. Stay informed about changes in insurance policies, procedures, and regulations. Role & responsibilities

Position: PPC Specialist (1 Year Experience) Key Responsibilities 1. Campaign Strategy & Planning Conduct keyword research and audience analysis to inform campaign structure and targeting. Develop and maintain campaign plans, including budgets, timelines, and performance goals. Stay up-to-date on platform best practices and emerging trends in paid search and social advertising. 2. Google Ads Management Set up and launch Search, Display, Shopping, and Video (YouTube) campaigns in Google Ads. Write compelling ad copy and design assets that align with brand voice and objectives. Implement bidding strategies (e.g., manual CPC, Enhanced CPC, Target CPA/ROAS) to meet KPIs. Monitor Quality Score, click-through rates, conversion rates, and cost per action, adjusting bids and targeting as needed. Perform regular A/B tests on headlines, descriptions, ad extensions, and landing pages. 3. Meta Ads Management (Facebook & Instagram) Create and manage campaigns in Meta Ads Manager: Awareness, Consideration, and Conversion objectives. Define custom and lookalike audiences, leveraging pixel data and CRM integrations. Design and test various ad formats (carousel, video, collections) and messaging strategies. Optimize for metrics such as Cost Per Impression (CPM), Cost Per Click (CPC), and Cost Per Conversion. Track and troubleshoot pixel and API-based conversion events. 4. Performance Monitoring & Optimization Generate daily/weekly/monthly performance reports using Google Analytics, Google Ads, and Meta Ads Manager. Analyze data to identify performance trends, areas of opportunity, and underperforming segments. Implement bid adjustments, budget reallocations, and creative tweaks to improve ROI. Conduct ongoing keyword pruning (negatives), audience refinement, and placement exclusions. 5. Collaboration & Communication Work closely with designers, copywriters, and developers to create landing pages optimized for conversion. Coordinate with SEO, content, and email teams to ensure cohesive cross-channel marketing efforts. Present campaign results and insights to stakeholders, recommending next steps and budget reallocations. 6. Testing & Experimentation Plan and execute structured A/B and multivariate tests for headlines, creatives, audiences, and landing page elements. Document test results and share learnings to continuously refine targeting and messaging. 7. Compliance & Quality Assurance Ensure all ads meet platform policies and industry regulations (e.g., healthcare, finance, etc.). Regularly audit account settings, tracking tags, and conversion measurement to maintain data integrity. ---Ideal Candidate Profile Experience: ~1 year managing Google Ads and Meta Ads campaigns. Technical Skills: Proficient with Google Ads, Meta Ads Manager, Google Analytics (or GA4), Excel/Google Sheets. Soft Skills: Strong analytical mindset, attention to detail, good communicator, and proactive in learning. Certifications (nice-to-have): Google Ads Search & Display, Meta Certified Digital Marketing Associate.

FRESHERS FOR NIGHT SHIFT Bachelor's degree in a relevant field, such as Business, Finance, or Healthcare Management. Strong numerical and analytical skills. Excellent attention to detail. Good communication and interpersonal skills. Ability to work in a team and collaborate effectively. Proficiency in using computer software and databases. Willingness to learn and adapt in a dynamic work environment. Knowledge of medical terminology and coding is a plus. Familiarity with HIPAA and other healthcare regulations is beneficial. Good problem-solving and decision-making skills. This is an entry-level position, so no prior experience is required, but any relevant experience, such as an internship, would be an advantage.

Responsibilities: Analyze and resolve issues related to unpaid medical claims and denied claims. Follow up with insurance companies to inquire about claim status and resolve issues. Interpret Explanation of Benefits (EOBs) to ensure correct payment, adjustments, and patient responsibility. Communicate with providers and patients regarding billing issues, as needed. Document all activities related to accounts receivable follow-up in a consistent and comprehensive manner. Meet key performance indicators as established by management, such as reducing the number of denied and rejected claims. Review and appeal unpaid and denied claims. Maintain patient confidentiality and adhere to HIPAA regulations. Stay up-to-date with changes in medical coding and billing practices, insurance policies, and healthcare regulations. Qualifications: Bachelor's degree in Finance, Business, Healthcare Management, or a related field. 1-2 years of experience in medical billing or healthcare, preferred but not necessary. Understanding of medical terminology, CPT, ICD-10, and HCPCS coding. Proficiency in using medical software systems and Microsoft Office Suite. Excellent written and verbal communication skills. Detail-oriented with strong analytical and problem-solving abilities. Understanding of insurance guidelines, including Medicare and state Medicaid. Ability to maintain patient confidentiality and adhere to HIPAA guidelines. Ability to work independently and collaboratively within a team environment. Able to prioritize and manage multiple tasks simultaneously. Strong customer service skills for interacting with patients regarding medical claims and payments. Willingness to stay up-to-date with changes in healthcare laws and regulations.

Responsibilities: Make outbound calls to insurance companies to inquire about the status of claims. Identify and resolve claim denials, exceptions, or exclusions. Read and interpret insurance Explanation of Benefits (EOBs). Maintain accurate and detailed notes regarding collection efforts. Follow up on unpaid claims within standard billing cycle timeframes. Investigate and appeal denied claims. Handle patient inquiries on account status and charges. Maintain strict confidentiality in accordance with HIPAA regulations and company policy. Work with the billing team to ensure all bills have been dispatched to the relevant parties. Stay informed about changes in insurance policies, procedures, and regulations. Qualifications: High School Diploma or equivalent; further education in a related field will be a plus. Previous experience in AR calling is preferred, but not mandatory. Strong knowledge of medical insurance (HMO, PPO, Medicare, Medicaid, etc.). Understanding of medical terminology, ICD-10, CPT, and HCPCS coding. Proficient in MS Office and data entry, experience with medical software preferred. Excellent communication, negotiation, and problem-solving skills. Attention to detail and ability to analyze insurance EOBs. Ability to maintain professionalism and a positive service attitude at all times. Willingness to stay up-to-date with healthcare laws and regulations. Respect for patient confidentiality and adherence to HIPAA guidelines. Ability to work independently and manage time efficiently. Responsibilities: Analyze and resolve issues related to unpaid medical claims and denied claims. Follow up with insurance companies to inquire about claim status and resolve issues. Interpret Explanation of Benefits (EOBs) to ensure correct payment, adjustments, and patient responsibility. Communicate with providers and patients regarding billing issues, as needed. Document all activities related to accounts receivable follow-up in a consistent and comprehensive manner. Meet key performance indicators as established by management, such as reducing the number of denied and rejected claims. Review and appeal unpaid and denied claims. Maintain patient confidentiality and adhere to HIPAA regulations. Stay up-to-date with changes in medical coding and billing practices, insurance policies, and healthcare regulations. Qualifications: Bachelor's degree in Finance, Business, Healthcare Management, or a related field. 1-2 years of experience in medical billing or healthcare, preferred but not necessary. Understanding of medical terminology, CPT, ICD-10, and HCPCS coding. Proficiency in using medical software systems and Microsoft Office Suite. Excellent written and verbal communication skills. Detail-oriented with strong analytical and problem-solving abilities. Understanding of insurance guidelines, including Medicare and state Medicaid. Ability to maintain patient confidentiality and adhere to HIPAA guidelines. Ability to work independently and collaboratively within a team environment. Able to prioritize and manage multiple tasks simultaneously. Strong customer service skills for interacting with patients regarding medical claims and payments. Willingness to stay up-to-date with changes in healthcare laws and regulations.