Creative/Branding Expert

As a dynamic and seasoned professional at EXL, you will excel at blending creativity with strategy to bring our brand vision to life. Your proven track record in creative direction, brand management within the highly regulated U.S. insurance sector, and leading impactful social media strategies will be essential. Your role will focus on crafting and executing compelling brand narratives and multi-channel social media campaigns to elevate brand recognition and engagement. You will be responsible for developing and implementing branding strategies aligned with EXL's vision and goals. Leading the creation and execution of innovative social media campaigns to drive brand awareness, engagement, and growth will be a key aspect of your role. You will focus on personalization of content and short form videos, overseeing the development of compelling content around EXL and its offerings for social media platforms including graphics, videos, and written content. Additionally, you will oversee brand narratives in videos, infographics, podcasts, and blogs. Driving Digital Branding & Content Strategy will be part of your responsibilities, where you will develop digital-first branding approaches such as social media storytelling, performance creatives, and influencer tie-ups. Collaboration with cross-functional teams to ensure consistent brand messaging across all channels will be crucial. Monitoring and analyzing social media trends, metrics, and performance to optimize campaigns and strategies will also fall under your purview. Establishing and maintaining relationships with key influencers and partners across EXL to amplify brand reach will be important. Keeping up to date with industry trends and best practices is also expected in this role. To be successful in this position, you should have a Bachelor's degree in marketing, communications, business, or a related field, with a master's degree preferred. You should possess 8+ years of experience in branding and social media strategy, with a key focus on the US market. Proven experience in developing and executing successful branding and social media campaigns, strong leadership and team management skills, as well as excellent written and verbal communication skills are essential. Proficiency in social media management tools, analytics platforms, and content creation workflows is required. Being a creative and strategic thinker with the ability to generate innovative ideas and solutions will be beneficial. Essential tools for this role include Adobe software such as Premiere Pro, After Effects, Illustrator, and Photoshop. Familiarity with Figma (or Adobe XD), Descript (or Adobe Podcast), and Frame.io or Wipster is necessary. Knowledge of Canva Pro, Blender, or Cinema 4D would be a bonus. Join EXL to make a significant impact on our brand's presence and engagement through your strategic and creative expertise!,