CPG - Sales Officer

Job Description

Sales Officer | FarMart Pantry Company Overview: FarMart Pantry is on an exciting journey to establish a powerful footprint in the consumer brands space. We are rapidly expanding across key markets and looking for passionate, self-driven individuals to be part of this growth story. This is a unique opportunity to play a foundational role in building a high-impact brand in the General Trade ecosystem. About the Role: We are seeking a dynamic Sales Officer with hands-on experience in consumer goods and general trade distribution. The ideal candidate should have a strong background in working with FMCG or consumer brands, a proven ability to drive sales targets, and an entrepreneurial mindset to set up and scale operations from scratch in Bangalore. Key Responsibilities: Drive primary and secondary sales to achieve monthly, quarterly, and annual targets. Build and expand the distributor and retailer network across Bangalore. Execute trade marketing activities, promotions, and local sales initiatives. Regularly meet and engage with key accounts, distributors, and traders to strengthen relationships and drive business. Recruit, manage, and motivate a team of Sales Representatives (SRs) to achieve individual and team targets. Ensure timely collections and maintain control over outstanding payments. Monitor sales performance metrics and provide timely reporting and insights. Achieve weekly GMV (Gross Merchandise Value) and collection targets as per organizational goals. Ensure full market coverage and drive brand visibility at the retail level. Must-Have Skills: Minimum 3–5 years of experience in General Trade Sales in FMCG/Consumer Brands. Fluency in Kannada (both spoken and written) is mandatory. Strong negotiation skills, market intelligence, and understanding of retail sales dynamics. Proficient in distributor handling, territory management, and market expansion strategies. Excellent communication, leadership, and problem-solving skills. What We Offer: A flat, transparent, and meritocratic culture with an incredibly high learning curve. Full ownership and autonomy in building a critical business vertical from the ground up. A vibrant workspace fostering innovation, collaboration, and personal growth. The opportunity to work closely with exceptional peers and leadership. A chance to create a deep impact early in your career and contribute to a fast-growing brand story.