Copywriter & Content Strategist

Role & responsibilities

• Please include your work portfolio link in your CV

Content Strategy & Ideation

• Develop engaging, platform-native content strategies across Instagram, YouTube, LinkedIn, and more.
• Build monthly content calendars with strong narrative arcs and timely cultural hooks.
• Identify content gaps and opportunities aligned with brand and campaign goals.
  

Copywriting & Creative Development

• Write compelling

  long-form

  (blogs, emailers, scripts) and

  short-form

  (reels, captions, banners) content.
• Collaborate with design and video teams to bring content concepts to life.
  

Influencer Content Curation

• Ideate and script influencer-led content that feels authentic, engaging, and on-brand.
• Review influencer submissions to ensure message clarity and consistency.
• Co-create with influencers by giving strong briefs, guardrails, and feedback loops.
  

Collaboration & Stakeholder Management

• Coordinate with external content creators, agencies, and influencers to ensure timely and high-quality deliverables.
• Be the glue between internal brand teams and external partners driving alignment from brief to publish.
  

Content Performance & Data Thinking

• Track content performance metrics

  (reach, engagement, saves, clicks, conversions) across platforms.

• Identify whats working, whats not, and why

  and feed those insights back into content planning.
• Build monthly content reports with takeaways and ideas for A/B testing.
  

Preferred candidate profile

• 24 years of relevant experience in copywriting, content marketing, or brand storytelling.
• Proven chops in both

  short-form and long-form

  content creation.
• Sharp understanding of platform behaviors what works on reels, what drives engagement on LinkedIn, etc.
• Experience working with or managing influencer collaborations.

• Comfort with basic analytics

  (Meta insights, Instagram stats, YouTube Studio, or Google Analytics).
• Curious, analytical mindset with a desire to continuously improve content outcomes.
• Excellent communication and collaboration skills especially in cross-functional setups.
• Someone who loves creative content

  but respects the numbers behind it.