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Posted:3 days ago| Platform: Naukri logo

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Full Time

Job Description

TWAI is looking for Content Writers to join our dynamic team and embark on a rewarding career journey you will play a crucial role in creating compelling and engaging content to support our brand, marketing initiatives, and overall communication strategy
The ideal candidate possesses strong writing skills, a creative mindset, and the ability to tailor content for diverse audiences across various channels This role involves collaboration with cross-functional teams to deliver impactful and consistent messaging Key Responsibilities:Content Creation:Produce high-quality, creative, and original content for various marketing channels, including website, blog posts, social media, email campaigns, and marketing collateral Tailor content to align with the brand voice, target audience, and marketing objectives Content Strategy:Contribute to the development of content strategies that align with marketing goals and target audience needs Collaborate with the marketing team to ensure consistent messaging across all platforms SEO Optimization:Incorporate SEO best practices into content creation to enhance online visibility and drive organic traffic Research keywords and trends to inform content strategy Collaboration:Work closely with graphic designers, marketing specialists, and other team members to create integrated and cohesive campaigns Collaborate with subject matter experts to gather information and insights for content creation Content Editing and Proofreading:Review and edit content for clarity, consistency, and adherence to brand guidelines Ensure accuracy and correctness in grammar, spelling, and style Market Research:Stay informed about industry trends, competitor activities, and content marketing best practices Use market research to inform content strategies and identify new opportunities Qualifications:Bachelors degree in English, Communications, Marketing, or a related field Skills and Abilities:Proven experience in content creation, preferably in a marketing or digital marketing context Exceptional writing, editing, and proofreading skills Creativity and the ability to generate innovative ideas Strong attention to detail and adherence to brand guidelines Familiarity with SEO principles and content optimization Ability to meet deadlines and manage multiple projects simultaneously

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