Content & Social Media Specialist – B2B Marketing

Role Overview

We're looking for an experienced Content & Social Media Manager who can build thought leadership, grow social reach, and amplify our voice across platforms. This isn't a D2C or influencer-style role--we need someone with a strong B2B lens, who understands how to build trust and engagement with tech decision-makers (founders, VPs, hiring managers). If you've previously scaled social presence for B2B brands or marketplaces, we want to talk to you.

Key Responsibilities

• Own and scale Uplers' presence on LinkedIn, X (Twitter), YouTube, and other relevant B2B channels.
• Create platform-specific content that drives engagement, brand recall, and lead interest.
• Build and execute a content calendar across social media, blogs, email, and leadership handles.
• Own the content on the website, including all landing pages, blogs, FAQs, and gated assets--ensuring consistency, clarity, and business relevance.
• Work closely with leadership (especially the CEO/founder) to grow personal brands and drive thought leadership.
• Use tools and analytics to track performance and continuously optimize based on what works.
• Repurpose long-form content (blogs, podcasts, reports) into snackable, share-worth content.

Requirements

• 4-6 years of experience in B2B content and social media marketing, ideally for SaaS, tech platforms, or marketplaces.
• Proven track record of scaling LinkedIn and Twitter/X--organic followers, engagement, and visibility.
• Strong content instincts: understands hooks, virality, storytelling, and business relevance.
• Ability to write sharp, clear, and conversational copy for a global audience.
• Experience managing executive social profiles or driving founder-led content strategies.
• Comfortable using social media management tools (like Buffer, Sprout, Notion, or native tools).