Content Lead

Role & responsibilities

What You'll Do

Content Lead

• Strategise & Innovate:

   Develop and implement a robust content strategy across various platforms (website, blog, social media, email, in-app, video scripts, webinars). You'll identify content gaps, analyse market trends, and ensure our content resonates with the needs of Indian investors and traders.

• Lead Content Creation:

   Oversee the creation of high-quality, accurate, and engaging content, from articles and blog posts to PR articles and video scripts. You'll ensure all content is SEO-optimised and aligns with Alice Blue's brand voice.

• Manage & Mentor:

   Lead and inspire a team of talented content marketers, providing guidance, managing workflows, and fostering their professional growth.

• Analyse & Optimise:

   Monitor content performance using analytics tools, providing data-driven recommendations to continuously improve our content's reach and impact.

• Collaborate Effectively:

   Work closely with our Product, Marketing, Sales, and Compliance teams to ensure content accuracy, consistency, and alignment with business objectives.

What We're Looking For

• Experience:

   5-10 years in content creation and strategy, with a significant focus on financial services, the stock market, or the fintech industry.

• Education:

   A minimum of an 

  MBA/PGDM

   from a reputed institution is required. Additional relevant certifications (e.g., NISM, CFA Level I) are a big plus.

• Stock Market Savvy:

   A deep understanding of the Indian stock market, capital markets, trading instruments (equities, derivatives, commodities, currencies), and both fundamental and technical analysis.

• Exceptional Communicator:

   Outstanding writing, editing, and proofreading skills in English, with the ability to simplify complex financial concepts.

• Leadership & Collaboration:

   Proven ability to lead a team, work independently, and collaborate effectively with cross-functional teams.

• Location:

   This role requires you to reside in

  Yelahanka

  Bangalore

   or be willing to relocate.