Campaign specialist

You are a knowledgeable and enthusiastic Camping Specialist with a background in the education sector and a strong understanding of Meta and Google Ads. Your primary responsibility will be to design, promote, and execute cost-effective lead generation campaigns through camping programs. You will be tasked with planning, organizing, and managing camping programs tailored to specific requirements. Additionally, you will manage and optimize Meta and Google Ads campaigns across various platforms (Search, Display, Video) to promote programs and attract qualified leads. Creating relevant and engaging content such as presentations, brochures, and digital ads focused on camping and experiential learning will be part of your daily tasks. Monitoring campaign performance, analyzing budgets, and generating reports to assess marketing ROI will be crucial in this role. You should stay updated on the latest trends in outdoor education, camping gear, and safety standards. Collaboration with the team and staff to ensure smooth camp operations is essential for success in this position. The ideal candidate will have a minimum of 2 years of experience in Meta and Google Ads, with hands-on experience in Google Ads and certification being preferred. A strong understanding of camping equipment, survival skills, and safety standards is required. An analytical mindset and familiarity with basic performance metrics in digital marketing are essential. Meta Ads certification is also necessary. Preferred qualifications include experience working with schools, colleges, or EdTech platforms. This role offers benefits such as paid sick time off, earned leaves, medical insurance coverage, and exposure to experiential learning environments. You will have the opportunity to work with a passionate and growing education team.,