Business Development Executive - Institutional Sales

JOB DESCRIPTION

Job Title: Business Development Executive- Institutional Sales (Schools and Colleges)

Location: Chennai

Experience Level: 2-5 years

Wonderla Holidays Limited is the largest amusement park chain in India. With multiple locations, including Kochi, Bengaluru, Hyderabad and Bhubaneswar, with its next park set to open in Chennai. Join us and be part of a dynamic organization where your contributions make a difference, and every day brings new opportunities for fun and growth!

About Job: We are seeking a passionate BD Executive with 2-5 years of experience in B2B institutional sales, preferably within the EdTech industry. This role will involve building and nurturing relationships with key educational institutions (international/prominent schools, colleges, universities), helping them integrate their yearly school trips and industrial visits with Wonderla. You will play a key role in driving sales, expanding partnerships, and promoting Wonderla within the institutional vertical.

Responsibilities

• Conduct comprehensive market research to identify trends and opportunities across sales segments, including corporates, schools, colleges, and institutions within the assigned territory.
• Achieve sales targets across identified segments within the assigned market.
• Acquire new clients by negotiating terms and agreements to establish mutually beneficial partnerships.
• Collaborate with the marketing team to develop tailored promotional materials for each sales segment.
• Explore and capitalize on upselling opportunities and additional revenue streams within each segment.
• Actively participate in marketing events and exhibitions to promote the companys offerings.
• Manage and Develop channel partners in assigning territory.
• Drive business expansion by identifying and developing sales in new markets within the assigned territory.
• Create and maintain a comprehensive database of prospective clients, leveraging CRM software for efficient management.
• Maintain an organized pipeline of sales activities using CRM software, ensuring accuracy and timeliness.
• Prepare regular reports on sales performance, market trends, and competitor activities in the assigned region.

Requirements

• Proven experience in business development with a focus on institutional and corporate segments.
• Strong negotiation and relationship-building skills.
• Effective team player with the ability to collaborate across functions.
• Familiarity with CRM software and proficiency in IT tools.
• Strong analytical skills and the ability to prepare detailed reports.
• Excellent communication and presentation abilities.