Business Associate - Direct Sales

About Us: NuTaste Food and Drink Labs Pvt. Ltd. (formerly Fuerst Day Lawson India Pvt Ltd) is a leading Taste & Nutrition solution provider to the food and beverage industry and brand owners especially food service and FMCG. Our range of products include from flavors and fillings, bakery pastes and glazes, fruit compotes and granolas, juices & blends, functional energy and vitamin ingredients, to FMCG menu concepts and finished products. Innovation is at the core of our business. We support, create and deliver premium grade ingredients and products to the food, beverage and industrial industries, providing a complete supply chain solution from start to finish. Our Organizational Objectives include establishing a Culture of Care to ensure a happy and committed team. Our Organizations Purpose Statement is Consistently delight customers through innovation and service. Our Core Values are 1. Be Trustworthy We always say and do the right thing even when no one is watching. 2. Be Dependable We are responsible and accountable in our actions. 3. Be Innovative We question What-is and work towards What-can-be. 4. We Care – We develop and celebrate our people. About The Role: Are you someone who thrives on the chase, loves cracking new accounts, and doesn’t wait for leads to fall in your lap? We want hunters — self-driven individuals who can aggressively scout and close new HoReCa clients in high-potential Tier 2 and Tier 3 markets. This is not a desk job. This is a boots-on-the-ground, high-energy field sales role that requires hustle, hunger, and a passion for winning in competitive markets. Duties & Responsibilities: Hunt New Business: Actively scout, approach, and convert new HoReCa clients (hotels, restaurants, cafs, etc.) in your territory. Pitch with Passion: Present our product line with energy, confidence, and pride — showing customers how these offerings can simplify their operations, boost their menu appeal, and drive customer satisfaction. Solution Selling: Understand client pain points and show how our products solve real challenges and elevate their service. Drive Demand: Position our products as revenue enablers — tools that help customers improve margins and repeat business Own the Sales Funnel: Generate leads, manage follow-ups, close deals, and ensure a smooth onboarding experience. Build Relationships: Become a trusted advisor, not just a seller — create long-term client connections built on trust and product value. Deliver Results: Achieve and exceed sales targets with consistency and drive. Knowledge & Skills: Strong communication and interpersonal skills Pride in representing quality products Passion for meeting people and building relationships Natural persuasion and negotiation skills Grit, resilience, and a never-give-up mindset High energy and field-readiness — you love being on the move A strong sense of ownership — you don’t wait for instructions, you act You are competitive, persistent, and hungry for results You enjoy fieldwork and thrive in fast-moving environments You bounce back from rejection and don’t take no for an answer You think on your feet and know how to hustle Team player with a learning mindset and willingness to grow. Locations are as follows: North Goa South Goa Rudrapur Jodhpur Silchar