Associate Search Engine Marketing

About Data Axle

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

Key Responsibilities:

• Performance Monitoring of SEM Campaigns:
  Continuously track and evaluate search campaign performance across Google Search Ads and Bing Search Ads using key metrics such as impressions, CTR, CPC, Quality Score, conversions, and CPA.

• Keyword Performance Analysis:
  Analyze keyword-level performance and identify opportunities for bid adjustments, match-type refinements, and keyword expansion to drive efficient traffic.

• Ad Copy and Extension Analysis:
  Monitor and evaluate ad performance (headlines, descriptions, extensions) to identify high-performing creatives and areas for improvement through A/B testing insights.

• Search Term Report Analysis:
  Review search term reports regularly to discover negative keyword opportunities and identify new high-converting queries to add to campaigns.

• Campaign Optimization Insights:
  Provide actionable recommendations on campaign structure, bidding strategies, and targeting refinements to improve conversion rates and reduce cost-per-acquisition.

• Report Creation and Data Visualization:
  Generate weekly, monthly, and campaign-specific performance reports using MS Excel, including pivot tables, charts, and dashboards to track trends and performance over time.

• Budget Monitoring and Pacing:
  Track campaign spending against daily and monthly budgets, identify pacing issues, and work with the paid media team to reallocate budgets for maximum efficiency.

• Competitor and Industry Benchmarking:
  Conduct competitor research and market analysis to assess positioning and opportunities for improvement in ad visibility and impression share.

• Collaboration with Campaign Execution Teams:
  Work closely with SEM strategists, copywriters, and web teams to ensure campaign changes are implemented based on insights and recommendations.

• Quality Assurance: Ensure accurate tracking and UTM implementation for all search campaigns and verify data integrity between ad platforms and reporting tools

Required Skills & Qualifications:

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 1–3 years of experience in paid search or SEM campaign analysis.
• Hands-on experience with Google Ads (Search) and Microsoft/Bing Ads.
• Strong understanding of key SEM metrics such as CTR, CPC, QS, Impression Share, ROAS, and CPA.
• Advanced proficiency in MS Excel (pivot tables, lookups, data filters, charts, etc.).
• Strong analytical mindset and attention to detail.
• Ability to interpret large data sets and distill insights into actionable recommendations.
• Excellent written and verbal communication skills