Associate - Performance Marketing

apna - Transforming Careers Through Technology

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

Role Overview:

Title: Associate - Performance Marketing

Requirement: 2

Location: Bangalore (WFO - Domlur)

Experience: 1-2 years

Industry: Agency

CTC: 8-10L

Requirements

Responsibilities:

• Execute performance campaigns end-to-end on Google & Facebook
• Manage various campaign types: app installs, search, PMax, lead/demand generation
• Track campaign performance via Google/Facebook dashboards and tools like Mixpanel & Branch
• Own CAC, CPR, CPV, CPL metrics
• Liaise with affiliate partners for quality traffic
• Share insights with the creative team to improve performance