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Global Talent Manufacturing
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Assistant General Manager Digital Marketing

Assistant General Manager Digital Marketing

Global Talent Manufacturing

5 - 10 years

|

15 - 25 Lacs

Posted:1 day ago| Platform:

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Skills Required

Digital Marketing Marketing Strategy PPC Campaigns A/B Testing Content Marketing Analytics Agency Management Google Ads Facebook Ads Brand Management SEM Tier 1 MBA SEO IIM MBA Meta Ads Performance Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

strategic and execution-driven Assistant General Manager (AGM) Digital Marketing

Role Responsibilities

Lead end-to-end digital strategy across SEO, SEM, branding, content, and paid marketing
Plan & execute integrated campaigns on Google, Meta, YouTube, etc.
Own ROI-driven paid media strategy (PPC, display, retargeting)
Drive content and messaging strategy for all digital platforms
Analyze data & insights to continuously optimize campaign performance
Collaborate cross-functionally with product, tech, design, and sales
Manage agencies, vendors, and internal team performance
Drive lead generation, brand growth, engagement, and customer acquisition KPIs

Ideal Candidate Profile

PG from IIM (or Tier-1 B-school) with 5+ years of hands-on digital marketing experience
Expert knowledge of Google Ads, Meta Business Manager, SEO tools, CRM platforms
Strong execution skills with a “data-first” mindset
Comfortable leading a team and managing vendors/partners
Excellent analytical, project management, and communication skills
Experience in EdTech, Healthcare, or Consumer Tech preferred
Certifications in Google Ads, Meta Blueprint, or HubSpot are a plus
Immediate joiners or max 30-day notice preferred

Preferred candidate profile

IIM PG

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