Area Sales Manager (HoReCa)

Role & responsibilities

The ideal candidate will be responsible for building and maintaining relationships with key clients in the HoReCa sector, driving sales, and ensuring that our products meet the needs of the hospitality industry. The role requires strong sales skills, excellent customer service, and a deep understanding of the Hospitality industry or Food Industry.

• Develop and maintain relationships with hotels, restaurants, cafes, and catering businesses.
• Identify new sales opportunities and actively pursue leads within the HoReCa sector.
• Understand customer needs and recommend appropriate products and solutions.
• Conduct product presentations, tastings, and demonstrations to potential clients.
• Negotiate pricing, terms, and contracts with clients to ensure profitability and customer satisfaction.
• Monitor sales performance and ensure sales targets are met or exceeded.
• Provide excellent post-sales support and follow-up to ensure long-term customer loyalty.
• Collaborate with the marketing team to create promotional materials and strategies targeted at the HoReCa market.
• Stay up-to-date with industry trends, competitors, and market conditions to identify new opportunities.
• Attend industry events, trade shows, and networking opportunities to expand the companys presence in the HoReCa sector.

Skills Required

• Proven experience in sales, preferably in the HoReCa sector (food service, hospitality, etc.).
• Strong knowledge of the HoReCa industry, including food, beverages, and services.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build and maintain strong relationships with customers.
• Self-motivated, target-driven, and results-oriented.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office and CRM software.
• Willingness to travel as required.

Technical/Functional Proficiency Required

• Familiarity with B2B sales techniques.
• Fluency in multiple languages (depending on the region).