AM/Manager /Sr. Manager - Marketing (High Pressure Die Casting)

Preferred : Having Experience in High Pressure Die casting industries

Principal Accountabilities:

• Sales

  & Market Management

• Develop and implement effective sales strategies to meet or exceed revenue targets.
• Manage & ensuring performance goals are achieved.
• Create and execute comprehensive marketing plans to promote products/services and increase brand visibility.
• Develop and oversee the creation of marketing collateral, including digital content, print materials, and advertising campaigns.
• Manage digital marketing strategies, including social media, email marketing, SEO/SEM, and online advertising.
• Work closely with senior management to develop pricing models and strategies that maximize revenue while remaining competitive

• Customer Relationship Management and Expansion of Customer Base

• Build and maintain strong relationships with key customers and partners.
• Analyze sales data and customer feedback to identify opportunities for improvement and growth.
• Design and implement a strategic business plan that expands companys

• Market Analysis and New Product Development

• Conduct market research to identify new opportunities and understand competitor activities.
• Analyze markets to obtain latest trends, customer needs, competitors position and depth of customer base to re-design marketing strategy

• Lead Generation Strategy

• Develop and implement effective lead generation strategies to increase the pipeline of potential clients across various channels, including inbound, outbound, and digital marketing.
• Identify target markets, segments, and personas to create tailored lead generation campaigns
• Utilize tools such as CRM, email campaigns, paid ads, and social media to attract and capture leads

• Quotation Management

• Lead the preparation, coordination, and submission of quotes for customers in response to inquiries and requests for proposals (RFPs).
• Work closely with sales, product, and finance teams to determine the best pricing strategies, ensuring competitiveness while maintaining profitability.
• Ensure all quotations are consistent, accurate, and meet customer requirements.
• Review and analyze customer requirements and translate them into appropriate pricing and terms.
• Oversee the timely and efficient delivery of quotations to clients, ensuring deadlines are met.

• MIS Reporting and Analysis

• Use marketing data and analytics to generate actionable insights and provide regular performance reports to senior management.
• Analyze customer data, campaign performance, sales conversion metrics, and other key performance indicators (KPIs) to optimize marketing tactics.
• Present reports on marketing trends, opportunities, and ROI to drive strategic decision-making to senior management.

Knowledge & Skills needed to deliver on the accountabilities: Skills could be functional / technical / behavioral)

Technical Skills

• Marketing Research & analysis.
• Product Knowledge
• Process Knowledge
• Digital & Brand Mgmt.
• Selling and negotiation skills

Soft

• MIS
• Communication Skill
• Time Management
• Problem Solving Skill
• Commercial acumen

Behavioral

• Leadership
• Interpersonal skills
• Decision Making
• Leadership Skills

Formal Education Requirements, as applicable & Relevant Experience:

- MBA Marketing or Equal to MBA Sales and Marketing

- Minimum of 10 years relevant experience in HPDC manufacturing industry.