AM Branding (Event Management)

Job Description

Brand custodian; ensure brand identity to be followed across mediums for uniform identity. Take care of branding and marketing activity executions for brand enhancement and business promotion. Assist senior in her/his vertical for timely and appropriate implementation of projects. Mature understanding of branding and marketing communication is necessary for this role; hence the requirement for a managerial level. Brand Building activities: Execute brand building activities as per yearly calendar Study best practices across airports for new ideas 100% Organize Events, Project Launches, Roadshows: (External & Internal Events): Formation of a event committee with representatives from various departments required for the event Coordinate with event agencies, sending note, discuss brief and meet along with event committee Brief agency, organize recce with the agency for better understanding Event planning with event committee and agency as per the finalized brief/direction (pre event preparations) Coordinate with all other touch points from logistics point of view Execution of event as per approved brief Arrangements for media Design and procurement of awards and memento 100% External Communication (ATL & BTL Activities): Campaigns: • Identification of appropriate mediums for advertisement and send proposals to HoD for discussion/decision • Design of the advertisement in consultation with concerned dept. • Publish Advertisement through media buying agency Brochures/Collaterals • Coordinated will the involved departments to compile the data and content • Prepare content framework/structure • Brief design agency, get it completed from the agency • Distribution of the same at various platforms for publicity/promotion Corporate Films • Execute the process of development of New films/update existing film • Update script including new facts & figures, pictures, visuals etc. • Shooting of facilities, interviews etc. • Production of new corporate/marketing/branding/event specific films • This include development of script and story board from the agency post recce and interview with concern business head • Shooting as per approved story board • Produce first cut for approval, include all suggestion and make the final cut for approval • Post approval copies of the same will be distributed and showcased at various platform as per marketing plan Seminars, Exhibitions & Conferences: Actively involve with the responsible teams on seminars, exhibitions & conferences Coordinate with the organizer, design agency and event agency to design branding, stall, panels etc. as per the approved brief Take approvals for developed concept, design layout and budget Execute approved concept on ground